Marketing QA Manager
3 weeks ago
Synergy Interactive is partnering with a global media producer to fill an Marketing QA Manager position. This contract position is hybrid in Newark, NJ and requires experience with iOS and Android, and A/B testing for marketing campaigns
NOTE: NO 3RD PARTY CANDIDATES OR RESUME SOLICITATIONS WILL BE ACCEPTED
Responsibilities:
- Conduct thorough testing and validation of in-app CRO tests before launch to ensure a seamless user experience and minimize bugs.
- Perform end-to-end testing of A/B experiments to validate audience targeting and user experience.
- Collaborate with cross-functional QA teams and Product to ensure proper configuration of new features and functional customer experiences.
- Maintain accurate documentation on test designs and implementation best practices for marketers.
- Oversee the continuous updating of the Figma board to ensure accurate visual representation of the app experience.
- Work with web and product QA teams to develop global ways of working.
- Report on QA process findings and escalated issues, including root causes and business impact.
- Monitor and resolve trouble tickets assigned to the App CRO team promptly.
- Update App CRO JIRA tickets with relevant details and comprehensive testing documentation.
Qualifications:
- 5+ years of experience in marketing or related technical roles supporting customer acquisition programs, preferably in mobile app roles.
- 5+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns.
- Experience working directly with business stakeholders and technology teams on requirements gathering.
- Technical proficiency with excellent communication skills.
- Experience with Jira or similar project management software.
- Bachelors degree in Business, Marketing, or a related field.
Preferred Qualifications:
- Experience with A/B testing methodologies and tools.
- Experience with conversion optimization for subscription-based services.
- Understanding of how JSON and HTML can optimize user experience.
- Experience testing and QAing in other languages is a plus.
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