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Director, Partner Marketing

2 months ago

West Des Moines, United States Homesteaders Life Full time

Are you a marketing professional with a successful track record of leading, influencing, and getting work done across departments at all levels? Our growing marketing team is growing and we're seeking a Director, Partner Marketing. The Director of Partner Marketing will lead the development, consolidation and management Homesteaders' funeral home marketing value proposition. This individual will oversee the library of consumer-facing funeral home marketing material, including our data insights program, B2C marketing resources, CRM marketing automation, Community Engagement seminar program and collateral and grief support resources.

This individual will work in close collaboration with the VP-Marketing Communications and representatives from the Homesteaders sales and marketing teams to ensure our funeral home marketing offering generates successful preneed growth for partner firms.

With a career at Homesteaders, you'll do important work alongside people who want to make a difference as much as you do. We support each other's success, value bold and respectful collaboration and promote a healthy work-life balance through our workplace, schedule and benefits. Homesteaders' purpose is to help people design a better farewell, benefitting those they love. That means your role here will have a positive, meaningful impact on families who experience the many advantages of funeral and end-of-life planning.

Requirements

•Minimum of a Bachelor's degree in marketing, public relations or advertising

•Five or more years' professional experience in a marketing and/or sales environment combined with significant use of technology solutions to accomplish duties. Escalating duties preferred.

•Prior work in funeral service, with preference placed on experience with B2C consumer sales in at-need or preneed settings.

•A successful track record of leading, influencing, and getting work done across departments at all levels, with preference given to candidates with strong background in collaborating with sales team.

•Writing/editing skills, with the ability to modify writing style for purpose and audience.

•Comprehensive knowledge of marketing concepts, practices and procedures.

•Creativity relative to marketing communications, campaigns, methods and tools.

•Demonstrated understanding of and/or proficiency using the following applications and utilities:

o MSWord, MS Excel, MS Outlook and other web-based technology

o Comfort attending and/or leading virtual meetings via Zoom or MS Teams

o Quantitative analysis skills

o Some database experience preferred

o Demonstrated experience working with email applications such as HubSpot

o Experience with Salesforce or HubSpot CRM preferred

o Knowledge of Adobe CS (primarily InDesign) helpful

Pay and Benefits Summary:

Homesteaders offers competitive compensation and benefits, health and wellness programs, professional development opportunities and much more.

Our benefits include:

•An excellent schedule - office closes at 1 p.m. every Friday

•Annual profit sharing

•401(k) with company match with discretionary contribution

•Company-sponsored group medical and dental insurance

•Company-paid life insurance

•Company-paid long-term disability

•Hybrid work environment

•Paid holidays

•Generous vacation time and sick leave

•Paid parental leave

•Casual dress year-round

•Professional membership and licensing dues reimbursement

•Tuition reimbursement

•Volunteer Time Off (VTO)

•Matching gift program

About Homesteaders:

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.

We are currently not hiring in Colorado, Montana, New York, Illinois, Minnesota, and California.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.