Vice President of Marketing

7 days ago

Bedford, United States Lexington Medical, Inc. Full time

Lexington Medical is a medical device company, developing and manufacturing minimally invasive surgical stapling solutions in the Boston area. With the highest standards in design engineering and smart manufacturing, our team delivers disruptive technology to health care providers which improves surgical outcomes for their patients in a thriving $6B+ Surgical Stapler market.

Rooted in a talent dense culture, we are committed to innovation, foster continuous growth and achieve great heights, together. At Lexington Medical, you will have the opportunity to impact the lives of millions of patients worldwide and thrive in a growing company.

To accelerate our growth trajectory, we are looking for a Vice President of Marketing to join our leadership team. Responsible for both upstream and downstream marketing activities and results, in this role you will develop and implement a global marketing strategy that establishes Lexington Medical as the platinum standard in surgical stapling products.

This role can be based anywhere in the United States with frequent domestic and international travel.

Responsibilities

    • Develop and execute a comprehensive marketing strategy to drive market penetration and revenue growth in collaboration with the Executive team and in alignment with the overall business strategy
    • Establish global marketing plan, annual budget, and KPIs to drive and evaluate upstream and downstream marketing performance; continuously optimize marketing campaigns based on performance metrics
    • Build and deliver a demand generation strategy, with engaging content to educate and engage our target audience, resulting in a significant and forecastable qualified lead pipeline
    • Develop and maintain a deep understanding of our products and their competitive landscape
    • Identify and pursue new market opportunities, both domestically and internationally
    • Collaborate closely with the Product Engineering, Operations, and Sales teams to identify and act on key customer insights and industry trends.
    • Establish and nurture clinical partnerships and collaborations to drive growth and market share
    • Identify, cultivate and leverage relationships with Key Opinion Leaders, and establish Voice of Customer activities to drive customer, consumer/patient, and competitive insights to feed our product roadmap and prioritization
    • Recruit and manage a high-performing team to execute strategic marketing plans
Qualifications
    • Bachelor's or advanced degree in engineering, marketing, sciences, or another field.
    • 10+ years of medical device industry experience in product marketing, strategy, sales, and/or product management; experience leading both upstream and downstream marketing is preferred.
    • Proven success marketing physician preference items (PPIs)
    • Planning and analytical skills, along with experience integrating a strategic vision into an operational model with the ability to deliver insightful ideas and draw findings from data
    • Product launch experience
    • Excellent problem-solving and decision-making skills to identify risks, provide market insights, and draw valid conclusions from findings using available data

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