Marketing Specialist l

4 weeks ago

Chicago, United States American Medical Association Full time

Marketing Specialist l

Remote - Chicago IL, California, Florida, Illinois, Indiana, Maryland, Massachusetts, New Jersey, New York, Ohio, South Carolina, Virginia, Wisconsin, Washington D.C.

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity for a remote Marketing Specialist l on our Publishing team. As a Marketing Specialist l, you will be able to assist in the execution of integrated marketing campaigns to support achievement of Digital Marketing goals for JAMA Network & the AMA Ed Hub. Assist in the execution and development of email/SMS communications, CDP and other digital marketing efforts designed to drive traffic to and increase engagement with AMA Ed Hub and JAMA Network websites and digital products. Track, interpret, and report analytics data for marketing programs and products. Work to improve digital marketing processes and increase automation capabilities.

RESPONSIBILITIES:

Digital Marketing Campaign Support

  • Work closely with editors, fellow marketers, advertising department, and web developers, to ensure the editorial accuracy and technical integrity of all content in marketing efforts
  • Assist in the development and implementation of scheduled and specialized digital marketing campaigns via CDP, Email and SMS
  • Work closely with business units to understand their campaign goals and align support of their marketing activities with current best practices
  • Ensure use of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability
  • In collaboration with Analytics team, monitor, report, and provide insights on campaign metrics to Digital Marketing leadership
  • Collaborate with Marketing Team to develop A/B tests, optimize messaging and creative in order to reach target audience and KPI objectives

Process Improvement, Reporting, and Metrics

  • Work with Analytics & Marketing Teams to ensure all campaigns have analytics tracking in place to measure KPI's and gain insights
  • Support the marketing director by assembling sales forecasts, organizing promotional presentations, and updating calendars
  • Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
  • Support the team and help create new workflow efficiencies
  • Document departmental processes and create workflows in Lucid
  • Coordinate new and ongoing projects to ensure deadlines are met and the project runs smoothly

May include other responsibilities as assigned

REQUIREMENTS:

  1. Bachelor's degree with concentration in marketing, communications, or journalism preferred; or commensurate work experience required
  2. 1+ years' experience in marketing
  3. Thorough understanding of marketing elements (including traditional and digital marketing such as Email, SMS or Advertising) and market research methods
  4. Demonstrated experience with marketing and data analytics tools
  5. Working knowledge of MS Suite, ESP's and other marketing software
  6. Knowledge of HTML, CSS and web development tools is a plus
  7. Well-organized and detail-oriented
  8. Exceptional communication and writing skills
  9. Commercial awareness partnered with a creative mind

The pay range for this position in Chicago IL, California, Florida, Illinois, Indiana, Maryland, Massachusetts, New Jersey, New York, Ohio, South Carolina, Virginia, Wisconsin, or Washington D.C. is $55k-$72k.This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location and business or organizational needs.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

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