Marketing Specialist

2 weeks ago

Atlanta, United States Altium Packaging LLC Full time
Location Address:
2500 Windy Ridge Parkway, Atlanta, Georgia 30339

Work Shift:
Salary Exempt (United States of America)

Reporting to the Senior Director of Marketing, the Marketing Specialist will be responsible for maintaining and updating the company's digital catalog, collaborating with various teams, and supporting marketing strategies and initiatives. This position requires the development of digital marketing campaigns, SEO optimization, and the creation of marketing collateral. The Marketing Specialist will role requires a creative, detail-oriented, and highly organized individual who can successfully collaborate with cross-functional teams to drive brand visibility, customer engagement, and business growth through events and campaigns.

Responsibilities:
  • Maintain digital catalog and lead digital catalog refresh, working closely with vendors and handling all requests for product data and images.
  • Establish internal process for updating/adding catalog items
  • Collaborate with design, innovation, marketing and sales team to benefit catalog and internal process
  • Work with and support Envision team to establish marketing strategies, goals, and initiatives
  • Assist in developing digital marketing campaigns for our target audience
  • Brainstorm innovative ideas to boost brand presence and attract new customers
  • Optimize SEO for maximum search exposure
  • Design and create digital marketing pieces to support sales and product collateral
  • Assist in the production of marketing and product videos
  • Collaborate with the team on writing and implementing advertising for display/search ads, landing pages, video and positioning to ensure brand standards and accuracy
  • Collaborate with the team to produce, monitor and optimize multiple digital campaigns
  • Assist in tradeshow planning and logistics
  • Create, maintain and conduct analytics reporting across multiple platforms to extract and recommend key insights for future campaign development and go-to-market strategies
  • Continuously stay abreast of digital trends and technology and make recommendations for new opportunities or enhancements to existing system
Requirements:

Experience working on marketing campaigns and knowledge of digital marketing and social media platforms

Experience using design tools to develop promotional creative (Adobe Creative Suite, Canva)

High-level understanding of a B2B business

Experience with a CRM system, preferably Dynamics

Ability to work independently, handle multiple projects simultaneously, and meet deadlines

Excellent organizational, project management, and time management skills

Ability to work well under pressure and maintain a customer-service mindset

Preferred Qualifications:

Bachelor's degree in marketing, communications, or a related field

2-3 years experience working in graphic design, sales, marketing, and communications

Experience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events is a plus

Altium Packaging, Our Culture Differentiates Us
We incorporate our Guiding Principles into all aspects and at all levels of the organization and use them as a framework for decision-making. We believe our Guiding Principles foster a culture of excellence that benefits both employees and customers.

Our Guiding Principles
  • Act with Integrity & in Compliance
  • Drive Value Creation
  • Be Disciplined Entrepreneurs
  • Focus on the Customer
  • Act with Humility
  • Treat others with Dignity and Respect
  • Seeking Fulfillment in your Work


We Believe in Rewarding our Most Important Resource - Our People

We show our commitment to Total Rewards by providing a competitive, comprehensive benefits package. In addition to medical, dental and vision plans, company holidays and vacation days, tuition reimbursement, learning and training opportunities, bonus potential, and a 401(k) plan with company contributions, Altium Packaging locations offer rewards and recognition programs and opportunities to make a difference in the community.

EEO Statement

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Take your career to the next level at Altium Packaging

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