Demand Generation Manager

3 weeks ago

Austin, United States Zilker Partners Full time

Our client is a firearm lifestyle brand dedicated to serving and employing those who uphold American freedoms and is looking for a Demand Generation Campaign Manager to join their growing team.

If you are passionate about creative challenges, excel in dynamic settings, and have a knack for organizing chaos, our client wants you on their team. We are seeking a Demand Generation Campaign Manager to enhance our brand recognition, credibility, and growth by constructing a high-performing funnel for our new business lines. As a key player reporting to the Chief Marketing Officer, you will lead integrated marketing campaigns and go-to-market strategies. Your role will involve strategic leadership and collaboration with stakeholders throughout the organization to boost our client's cultural visibility and relevance.

JOB RESPONSIBILITIES:

  • Act as a strategic guardian for the brand. Ensure all campaigns and communications align with the brand's positioning, messaging, voice, and visual style.
  • Lead integrated GTM and campaign strategy. Develop and execute marketing GTMs and campaigns that synergize across marketing channels for optimal results.
  • Oversee demand generation. Proactively seek ways to enhance demand and improve conversion throughout the entire marketing funnel, from brand awareness to e-commerce checkout.
  • Utilize marketing tools effectively. Manage and extract insights from tools such as SEO (SEMRush, Ahrefs), paid search, social media platforms, and Google Analytics to craft and implement strategies.
  • Foster collaboration. Work closely with team members to deploy strategies through email, text, web, e-commerce, and other channels.
  • Manage campaign projects. Organize and control campaign strategies, tactics, timelines, and budgets to keep projects on schedule and within budget, ensuring they deliver measurable business results.
  • Track and adjust. Continuously monitor and analyze campaign performance to refine and optimize strategies as necessary.

JOB QUALIFICATIONS:

  • Minimum of 5 years of experience in demand generation or digital marketing
  • In-depth knowledge of demand generation, lead generation, customer acquisition, and conversion rate optimization strategies
  • Skilled in using marketing automation and CRM tools
  • Strong analytical abilities and project management skills
  • Proven capacity to meet tight deadlines, adapt to priority shifts, and balance immediate tasks with long-term strategic goals
  • Demonstrated success in influencing and managing stakeholders across the organization to align on initiatives and deliver projects on time and within budget
  • Experience in presenting content and its business impact to C-level executives is advantageous

This is a full-time opportunity with Medical, Dental, and Vision insurance, along with 401(k) matching.

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