Demand Generation Campaign Manager
3 weeks ago
Responsibilities:
This role of Demand Generation Campaign Manager is to manage global SMB Data analytics and industry marketing campaigns from inception to completion, including defining success metrics, project execution, post-campaign reporting and analysis. The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).
MAJOR DUTIES AND RESPONSIBILITIES
Manage projects end-to-end from the creation stage to execution stage to reporting and learning stage, while managing the timelines and meeting all deadlines.
Partner with internal teams (Product Marketing, Partner Marketing, Sales, etc.) and external agencies to gather inputs, feedback, approvals on campaign creation.
Build and design campaigns with a local and global perspective in mind.
Work across teams in various time zones to enable Global deployment.
Maintain good data health and quality through consistent reporting and tracking.
Analyze results and impacts, finding insights and improvements for future activations.
Previous Demand Generation experience is preferred.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Has B2B SaaS experience from previous companies, preferably in a Marketing demand generation role.
Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance.
Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.
Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.
Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.
Interpersonal skills - ability to to build and maintain relationships with colleagues.
Work independently - ability to make recommendations and decisions autonomously.
Formal presentation skills - ability to present to all levels of management.
Strong attention to detail - ability to execute at a granular level while thinking strategically.
Related Work Experience
At least 6+ years of work experience
4+ years of industry experience in Marketing Demand Generation, B2B marketing, technology or related industries.
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.
Education
Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
Must Haves:
Must be able to work in a fast-paced environment matrix organization
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Demand Gen and B2B SaaS experience (Sales or Marketing) is preferred
Experience in Marketo and Salesforce.com is preferred.
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