Brand Manager
3 weeks ago
Overview
The Brand Manager is responsible for strategically building out their assigned brand across the E-Commerce/Omni ecosystem. The Brand Manager is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives.
This digitally savvy candidate will embody an entrepreneurial approach to lead and challenge the conventions of the category. The Brand Manager will be an integral member of the Brand Marketing team.
Based in Princeton, NJ and offering a hybrid work schedule, this position reports to the Director, Brand Management E-Commerce and Omni Channel.
Responsibilities
Lead the development of the growth roadmap for the assigned brand, in line with the long-term strategy and vision.
Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer / shopper data and emerging category trends to identify key actionable insights.
Deliver financial results and explore strategies to improve brands/ segments profitability amidst highly competitive market segment.
Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
Create & refine brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms.
Build strong relationships with the external agency partners and digital vendors to ensure delivery of best practice.
Extensively collaborate with internal legal and regulatory approval teams to ensure that all the promotional content projects meet necessary compliance requirements and aligned approval deadlines.
Drive new product development / innovation process with key internal stakeholders.
Qualifications
Bachelor's degree in Marketing, Communications or Business. An MBA is preferred.
Minimum of 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces.
Digitally savvy, results oriented and a self-starter. Strategic, critical thinker with strong ability to think both creatively and analytically.
Strong business and financial acumen.
Exceptional organizational, cross-functional collaboration and time management skills. One who can juggle multiple on-going priorities at the same time and quick to pivot as things change in real-time.
Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, content, etc.
Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics required with the ability to track customer acquisition and retention efforts through the consumer decision journey and on-site conversion.
Healthcare/Beauty, Agency, DTC and Ecommerce experience a plus.
Highly proficient with MS Office applications (Excel, PowerPoint and Outlook) and business intelligence tools.
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