Product Manager, Imaging Solutions

3 weeks ago

Princeton, United States Guerbet Full time

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.

Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.

The Product Marketing Manager will be responsible to plan and deliver U.S. brand strategies and marketing initiatives to support and help maximize sales of our interventional imaging products. They will work with the Head of Marketing in achieving and/or exceeding all associated franchise objectives.

YOUR ROLE

Leads multiple complex projects for the interventional imaging business unit.

Develops and implements product promotional programs, directs development of marketing materials and training programs for use of materials. Responsible for managing the various marketing projects throughout the entire process including development, planning, budget management, and PRC review.

Maintains a high level of market intelligence to identify key trends as well as voice of customer for development of long-term strategic marketing plans.

Carries out responsibilities in accordance to organizations’ policies, procedures.

Works closely with sales management and training to support the various brands in the medical device and software franchise as necessary

Works with and helps manage the assigned agency relationships while interfacing with them on a regular basis

Works with the Head of Marketing in establishing and implementing annual brand plans that include full range management, collateral development and the implementation and execution of strategic promotional and tactical programs.

Works with the Head of Marketing to manage the lifecycle of the brands and products assigned with a focus on growth and profitability.

Assists with the complete annual competitive review of the interventional imaging brands.

Supports selling efforts (targeting pricing and promotion strategies, etc.) and acts as a brand ambassador for scientific meetings, events, promotions and dedicated sales calls. Performs monthly forecasting in consultation with sales.

Works closely with Key Opinion Leaders and Regional Opinion Leaders.

Works with Head of Marketing in preparation and presentation of materials for sales/marketing update meetings. Presents at these meetings as necessary.

Provides feedback to D&E on device and software enhancement requests from customers.

YOUR BACKGROUND

Business/Marketing Bachelor’s degree with minimum of 5-7 years related sales and marketing experience in the pharmaceutical or diagnostic industry. This may include marketing, medical strategy, sales or sales training experience

MBA preferred

Pharmaceutical or interventional imaging marketing experience preferred

Microsoft Word, Excel, Powerpoint (Intermediate to Advanced)

Possesses knowledge of the Interventional Imaging marketplace

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