Director of Sales

3 weeks ago

Honolulu, United States The Plaza Assisted Living Full time

DIRECTOR OF SALES & MARKETING

Salaried position at our Corporate Offices in Downtown Honolulu.

Exciting opportunity for a dynamic person to join a successful leadership team and work for a company with a strong reputation. Candidate must have a history of driving sales teams.

The Director of Sales and Marketing will develop and implement strategy and direction of the company's sales process, outreach, marketing and branding.

Qualifications:

5+ years in a management level Sales and/or Marketing role

Preferred previous experience performing marketing and/or sales duties at an assisted living community

Preferred degree in marketing or public relations, must minimally have an Associates and/or Bachelor's Degree

Acceptable references

Goal-oriented

Ability to fluently read, write, speak and understand English

Excellent listening skills

Ability to communicate well with individuals of varying backgrounds, abilities and expectations

Good salesmanship skills and ability to educate referral sources about how services offered will meet the needs of their patients/clients and educate prospective residents/families

Must be able to cope with demands of position and meet sales goals

Broad understanding of seniors and the aging process

Ability to relate positively, effectively and appropriately

A genuine interest in meeting the needs of seniors

Excellent observation skills and ability to convey information in a persuasive manner

Must be able to cope with demands of the position and accomplish sales goals

Ability to complete required reports, admission paperwork and other required paperwork

Attention to detail

Team player

Current CPR/First Aid Certification

Completion of all employment paperwork, requirements, orientations, training/education as specified in Employee Handbook and Operating Policies and Procedures Manual

Meets all requirements as established by regulatory guidelines that govern Assisted Living facility staff, Hawaii Administrative Rules, Department of Health, Title 11, Chapter 90

Duties:

Development and implementation of monthly and yearly Marketing Plans in coordination with other team members, Administrators, Management Company & Consultants.

Manage and direct advertising agency, if contracted.

Build and manage The Plaza's brand identity.

Monitor and Analyze results of Marketing Plan and Advertising agency.

Monitor effectiveness of public relation's efforts and makes necessary adjustments for optimal effectiveness. Conduct media relation's programs and news releases in coordination with Management Company and Administrator.

Direct Community Relations staff to effectively network and build potential referral sources.

Take inquiries and conduct professional tours for prospects, family members and referral sources when assigned. Establish caring rapport with all who tour.

Educate prospects and all who tour about services and amenities offered and how our community can meet their need based on information they provide.

Submit required reports in accurate, timely manner to Supervisor/Management Company.

Conduct, educate, communicate to sales team member at communities.

Participate in departmental budgeting process and maintain departments within budget.

Conduct on-going research/analysis of community needs, competition, and overall community marketing and sales performance.

Advise staff members on marketing issues and strategies.

Inventory and maintain promotional materials and other marketing related supplies within budgetary guidelines.

Maintain an advertising calendar and works closely with Advertising agencies/media sources to place appropriate paid advertising.

Become familiar with and follow policies and procedures described in the Operating Policies and Procedures Manual and Emergency Manual.

Ultimately responsible for developing and maintaining relationships with referral sources to achieve and maintain optimal occupancy levels.

Performs other duties as assigned by supervisor.

Starting salary is $90,000 per year.

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