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Web Optimization Specialist
4 months ago
Optimization Specialist
The Optimization Specialist will:
Analyze performance data to optimize landing pages, lead generation forms, cross-channel CTAs, and purchase funnels to increase eCommerce conversion rates and drive marketing-qualified leads for our sales team.
Primary duties and responsibilities include:
Develop and implement data-driven conversion rate optimization strategies to improve campaign performance and increase conversion rates.
Monitor and analyze website performance
Generate reports and present findings to leadership team, highlighting key performance indicators and opportunities for optimization.
Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
Work closely with the Sr. Director of Marketing and other senior leaders as a key voice in driving growth
We a looking for someone who is:
A creative and strategic thinker with a passion for generating new ideas
Data-driven and detail oriented with a love of measuring and reporting on outcomes
An independent self-starter with the initiative to take ownership of projects
Enthusiastic, curious and excited to join a collaborative supportive team
Qualifications include:
5+ Years Experience in digital marketing/e-commerce
Experience in Conversion Rate Optimization and/or Web Analytics required
Strong data analytics and reporting skills required
Expertise with testing and optimizing responsive websites, landing pages, and other digital assets
General knowledge in user behavior/research
General knowledge of UX/UI design
Experience in A/B testing required
Strong written and verbal communication/presentation skills
Proficient with website CMS and CRM interfaces, such as WordPress, HubSpot, and Salesforce
Experienced with Google Tools (Analytics, Tag Manager, Search Console), SEO Tools (e.g. SEM Rush), HubSpot, and A/B testing tools
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