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Director, Product Marketing

4 months ago

Glendale, United States Aspect Software Full time

Company Overview:

Alvaria is a leader in contact center infrastructure and workforce optimization software. We make technology that empowers connection between teams and customers. As we further develop our SaaS offering and expand our market presence, we are seeking a talented and strategic Marketing Program Manager to join our team.

Position Overview:

The Director of Product Marketing and Sales Enablement is a strategic leader responsible for driving the go-to-market strategy, product positioning, and sales enablement initiatives. This role requires a deep understanding of market trends, customer needs, and competitive landscape to develop compelling value propositions and empower the sales team to effectively communicate and sell our products.

Key Responsibilities:

Product Marketing Strategy:

Develop and execute comprehensive product marketing strategies that align with business goals

Conduct market research and analysis to identify target markets, customer needs, and competitive landscape

Define product positioning, messaging, and unique value propositions

Go-to-Market Planning:

Work with the Demand Generation and Brand teams to develop go-to-market plans for new product launches and feature releases

Collaborate with cross-functional teams (Product Management, Sales, and Customer Success) to ensure alignment and effective execution

Drive the creation of sales tools, collateral, and training materials to support product launches

Sales Enablement:

Develop and implement a comprehensive sales enablement program to equip the sales team with the knowledge, skills, and tools needed to sell effectively

Create and deliver training sessions, webinars, and workshops for the sales team

Develop and maintain a library of sales enablement content, including playbooks, case studies, and competitive analysis

Market and Competitive Analysis:

Monitor market trends, customer feedback, and competitive activity to inform product marketing strategies

Provide regular updates to executive leadership on market dynamics and strategic recommendations

Pricing and Packaging:

Develop pricing strategies that maximize revenue and market share while ensuring competitiveness

Collaborate with finance and product management to determine optimal pricing models and packaging options

Conduct pricing analysis and provide recommendations based on market trends and competitive landscape

Performance Measurement:

Establish quarterly OKRs to measure the effectiveness of product marketing and sales enablement initiatives

Analyze data and provide insights to optimize marketing strategies and improve sales performance

Leadership and Collaboration:

Lead and mentor a team of product marketing and sales enablement professionals

Foster a collaborative and high-performance culture within the team

Collaborate with senior leadership to align marketing and sales strategies with overall business objectives

Qualifications:

Bachelor's degree in Marketing, Business, or a related field

8+ years of experience in product marketing, sales enablement, or a related role, with management experience

Proven track record of developing and executing successful product marketing and enablement strategies

Strong understanding of sales processes and experience in sales enablement

Excellent communication, presentation, and interpersonal skills

Ability to analyze data, generate insights, and make data-driven decisions

Strong leadership and team management skills

Experience in B2B SaaS is a plus

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