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Sr. Manager, Product Marketing
4 months ago
Senior Manager Product Marketing, Specialty Alloys
Reporting to the Director of Product Marketing – Filler Metals, the Sr. Manager will be responsible for the growth and profitability of ~$140M product line for the North American region. Managing Stainless Steel, Aluminum and Low-alloy carbon steel-based filler metal products.
Primary Duties:
- Own assigned business line to deliver end-to-end growth and profitability including driving both strategic and tactical pricing.
- Identify and deploy strategies for the existing offerings while managing their product lifecycle.
- Define target segments to pursue. Map needs for these segments and, in collaboration with global product marketing and engineering, translate these needs into offerings and services roadmaps.
- Update marketing material and collaterals to clearly demonstrate ESAB’s value proposition for target segments while illustrating the solution approach for these segments.
- Work with regional sales teams to implement an effective commercial strategy to drive sales revenue in these segments including participating in customer visits.
- Collaborate with marketing communication to innovate ways to reach and deliver the value proposition message to target customers.
- Recommend solutions to customers as a subject matter expert in welding specialty alloys.
- Define and grow alternate channels to market.
- Collaborate with supply chain and other stakeholders to make delivery, quality, and servicing performance a key competitive differentiator.
- Provide related training to sales, field marketing and channel partners.
Qualifications:
- MBA or related comparable education, 5+ years’ experience in product management, marketing, or sales roles.
- Experience with stainless steel alloys within the fabrication industry.
- Engineering degree in Welding, Metallurgy, Mechanical or related fields.
- Excellent communication skills.
- Travel up to 30% (US, Canada and Mexico).
- Must be legally authorized to work in the USA, now and in the future. Sponsorship/transfer is not available for this role.