VP, Community Engagement
2 weeks ago
LOST iN is seeking a VP of Community Engagement to lead strategy and initiatives designed to build a dynamic community around the LOST iN brand – this starts with fostering engaged communities around our social feeds, extends to our owned and operated properties, and should include IRL extensions that get our community to engage with one another and the brand in the physical world.
The ideal candidate has demonstrated experience building vibrant communities – if you’ve managed a large, engaged online community that’s great. Even better? You helped build a community from scratch. We want our community of travel enthusiasts to look forward to interacting with the brand and with other members of the community. Your job is to help make that happen.
Responsibilities
- Devise and execute against an overarching community-building strategy that encompasses content, creators/ talent, various distribution touch-points including social, web, email, streaming TV, and more.
- Evaluate the merits and plan/ launch (when appropriate) community-based initiatives such as ambassador programs, loyalty programs, and so forth.
- Work closely with affiliated creators and talent to help create built-in mechanisms within our content to spark conversions and invite community participation; and to keep our talent abreast of all community happenings.
- Develop a strategy for online gathering places like Discord, Reddit, message boards, or other platforms, including internationally, that furthers the interests of the LOST iN brand and helps to build community in places that are not necessarily content distribution or monetization channels.
- Ideate, plan, advise on, and execute live events designed to foster IRL interactions between members of our community and our brand.
- Help brainstorm and advise on branded content initiatives, being the voice for the community and helping add elements that will excite, surprise, or delight them.
- Tie community initiatives to concrete business outcomes, whether directly or indirectly.
- Liaise with internal stakeholders and business leaders, and advocate, always, for the community’s best interests.
Qualifications
- 10+ years of professional experience in community management, social media, and/ or marketing
- Experience building, executing and scaling cross-functional community and/ or marketing programs and initiatives with clear, measurable impact
- Deep knowledge and understanding of social platforms, message boards, chat apps, and more
- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- A proven track record of owning community engagement strategies that help achieve business goals
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