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CDnA - Manager, Media and Campaign Analytics

2 months ago

Newbury Park, United States Amgen Full time

HOW MIGHT YOU DEFY IMAGINATION?

Youve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.

Manager, Media and Campaign Analytics

Live

What you will do

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL office. You will work on-site 2-3 days a week.

Lets do this. Lets change the world. In this vital role you will play a critical role in developing a partnership with agencies, media and marketing teams to optimize media strategies, provide analytics supporting all media spend, media targeting, performance measurement, and guide the test & learn agenda.

Responsibilities:

  • Lead and manage the ongoing media and campaign analytics to ensure that it is consistent with the goals defined by measurement framework and ongoing optimizations lead to concrete insights.
  • Define processes and find opportunities to create efficiencies that allow media and data science teams to focus on beneficial work.
  • Defining a methodology to connect optimizing and leading metrics with lagging critical metrics. This may include working with other members of the decision science teams on marketing mix projects on a monthly and quarterly basis that helps to understand the effectiveness of the omnichannel media performance.
  • Develop an internal communication tool for a wide range of partners that provides an ongoing read on all media and campaign performance. This may include reports and dashboards.
  • Implement/create digital campaign analytics - including audience analysis, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a driven professional with these qualifications.

Basic Qualifications:

Doctorate degree

Or

Masters degree and 2 years of analytics, sales &/or marketing operations experience

Or

Bachelors degree and 4 years of analytics, sales &/or marketing operations experience

Or

Associates degree and 8 years of analytics, sales &/or marketing operations experience

Or

High school diploma / GED and 10 years of analytics, sales &/or marketing operations experience

Preferred Qualifications:

  • Previous experience helping to define critical metrics along all touchpoints in a consumer journey and using omnichannel media and CRM to deliver relevant messaging
  • Previous experience working with different media and ad serving platforms and can support ad tracking, conversion and analytic reporting, impression monitoring creative validation, and optimization automations (Campaign Manager/ GA/ Adobe/GA360/Innovid)
  • Previous experience working in campaign performance reporting at an agency or in a client role
  • Experience implementing channel and campaign optimization
  • Experience with media design and implementation of measurement framework, tests, data driven processes optimization of media performance
  • Strong knowledge of multiple online and offline media data, advanced analytic methods and modeling techniques, intelligence and visualization tools

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans and bi-annual company-wide shutdowns
  • Flexible work models, including remote work arrangements, where possible

Apply now for a career that defies imagination

Objects in your future are closer than they appear. Join us.

careers.amgen.com

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.