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Social Media Manager

1 month ago

Ridgefield Park, United States Floafers Full time

We are seeking a talented and creative Social Media Manager to join our marketing team. The ideal candidate will have a passion for fashion, a deep understanding of various social media platforms, and a proven track record of developing engaging content and strategies to drive brand awareness and engagement. This mid-level role will collaborate closely with influencers, stakeholders, and the Chief Marketing Officer (CMO) to execute our social media outreach initiatives effectively.

 

Responsibilities:

 

1. Content Creation and Curation:

  - Develop and execute a comprehensive social media content calendar aligned with the company's marketing objectives and brand identity.

  - Create visually compelling and engaging content, including photos, videos, and graphics, to showcase our footwear products across all social media platforms.

 

2. Community Management:

  - Monitor and engage with our social media community by responding to comments, messages, and inquiries in a timely and professional manner.

  - Foster meaningful relationships with our followers and influencers to enhance brand loyalty and advocacy.

 

3. Influencer Collaboration:

  - Identify, build relationships with, and manage influencer partnerships to amplify brand reach and awareness.

  - Collaborate with influencers to develop authentic and impactful content that resonates with our target audience.

 

4. Social Media Advertising:

  - Plan and execute paid social media campaigns to drive traffic, conversions, and sales, while maximizing return on investment (ROI).

  - Monitor campaign performance, analyze key metrics, and optimize strategies to achieve desired results.

 

5. Analytics and Reporting:

  - Utilize social media analytics tools to track, measure, and report on the performance of social media initiatives, providing insights and recommendations for continuous improvement.

  - Prepare regular reports for the CMO and other stakeholders, highlighting key metrics, trends, and successes.

 

6. Cross-Functional Collaboration:

  - Work closely with the CMO and other members of the marketing team to align social media efforts with overall marketing strategies and objectives.

  - Collaborate with internal teams, including product development, customer service, and sales, to ensure cohesive messaging and brand consistency across all channels.

 

Qualifications:

 

- Bachelor's degree in Marketing, Communications, or a related field.

- 3+ years of experience in social media management, preferably in the fashion or retail industry.

- In-depth knowledge of various social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn.

- Proven track record of creating engaging social media content and driving meaningful engagement and growth.

- Strong interpersonal and communication skills, with the ability to effectively collaborate with internal teams and external partners.

- Experience managing influencer partnerships and executing social media advertising campaigns.

- Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.

- Creative thinker passionate about storytelling and staying ahead of social media trends.

- Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities simultaneously.


Join us in our mission to revolutionize the footwear industry and make a positive impact on the world through social media.


We'd love to hear from you if you're passionate about fashion, social media, and driving meaningful engagement


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