Social Media Coordinator

3 weeks ago


California, United States The Workshop Full time

A premium denim brand with a cult following is in search of a full time Social Media Coordinator. This role with report to the Social Media Manager and support content creation, calendar management, outreach and community management across social media platforms with a focus on TikTok. This is a hybrid position located near Downtown LA.

RESPONSIBILITIES

Create and maintain TikTok weekly content calendar, in collaboration with Social Media Manager.

Assist in the in-house production of TikTok content, under direction of VP of Marketing & PR and Social Media Manager.

Own all steps in influencer outreach & communications - from discovery to initial pitch to support requests – in order to seed new relationships and foster long-term collaborations across platforms with a focus on TikTok

Manage the influencer gifting process including gifting menu creation, product and sizing selection, order placements, and liaising with warehouse team to ensure timely delivery, in collaboration with Marketing Assistant

Monitor participating influencer's accounts to ensure follow-through in accordance with contract, source/tag UGC, and track influencer performance across identified KPIs

Support the Social Media Manager in the development of regular analytical reports on social media activity and influencer engagements

Continually engage in community management across platforms

Assist the Social Media Manager in social media ad set up as needed

REQUIREMENTS

Bachelor’s degree, in Communications or Marketing preferred

2 years relevant Social Media experience in the fashion industry

Proficiency in maintaining and creating content across all social media platforms, including: TikTok, Instagram, Facebook, Twitter, Pinterest

Video content editing experience for TikTok and IG Reels

Must have strong organizational and project management skills, as well as attention to detail

Excellent communications skills, both verbal and written; and outstanding copywriting and proofreading skills

Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

Ability to work in a fast-paced environment and manage multiple deadlines and tasks

Strong knowledge of the fashion industry, social media trends, and denim competitive landscape

Community management and/or customer service experience a plus

Adobe Creative Cloud (Photoshop, InDesign) experience a plus

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