Marketing Coordinator

4 weeks ago

California, United States The Bruery Full time

Description About the Company OUR VISION IS TO BE KNOWN AS THE MOST ADVENTUROUS AND INNOVATIVE CRAFT BREWERY IN THE WORLD. The Bruery is one of the nation’s most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company’s newest brand focusing on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it’s our brewing prowess and creativity that creates our opportunities. The Bruery has built a strong following among a passionate base of members and fans, and over half of The Bruery’s overall sales are Direct-To-Consumer (DTC) through the company’s societies membership programs, Orange County tasting room and our Washington, D.C. store. These DTC channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the societies membership programs, which give the business a community of like-minded members and recurring revenue streams. To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass. We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we’ll leave that up to you. We’re explorers at heart, passionate about the art and science of taste and could never be satisfied brewing just one style of beer. We believe this makes life a little more interesting. Our beers start conversations, complement meals and bring people together. You can trust our beers because of the knowledge and expertise that we’ve built, but it’s our creative approach that will change your idea of what beer can be. The Bruery goes to market in three distinct channels: Online/DTC, Tasting Rooms, and Wholesale Distribution Requirements WHAT YOU’LL DO We are looking for a marketing coordinator who will be in charge of all social media across multiple platforms as well as local events - expanding our digital presence, developing new strategies, and monitoring online and local success through KPIs. Our ideal candidate is a great collaborator who has experience running campaigns with a dynamic team across departments. The job responsibilities include the following: Social Media Marketing

Forge a strong knowledge of industry news and social media trends Strategize social media campaigns to boost sales, brand engagement, and grow online audience Partner with marketing team to develop a consistent brand across all social platforms (Instagram, Facebook, Twitter, TikTok, Pinterest) Identify new and emerging social media channels to experiment with Craft a content calendar as needed in collaboration with design and marketing depts Design original posts, tweets, and pins according to the content calendar Coordinate with designer & videographer to produce content on a regular basis Host regular community engagement events through social channels Answer customer questions on social pages and paid ads daily Monitor KPI progress using Google Analytics & Social Tools Communicate metrics progress to stakeholders and relevant teams Identify potential pitfalls in social strategy or content and adjust future plans accordingly Build relationships with followers

Affiliate & Influencer Marketing

Identify affiliates and influencers to collaborate with in addition to paid sponsored posts Support the affiliate channel including recruiting new publishers and distributing regular offerings to the network, such as featured products and promotions Measure and analyze the impact of influencer campaigns to ensure they meet objectives and ROI targets

Events Planning & Management

Act as cross-departmental liaison as it relates to event planning and execution Planning and execution in all aspects of assigned special events Create, Maintain & distribute event documents including schedule and contact sheet Manage event specific needs ranging from parking, activations, music acts, food & beverage, and collateral Provides administrative support for coordinating creative collateral with marketing team and graphic designer Responsible for reconciling, coding and submitting invoices for events, supplies and department shipping/messengering accounts Assists on-site with events such as greeting staff, guests, managing vendors and any other tasks as necessary Measure the success of events and use data to improve future event strategies.

WHAT YOU’LL NEED We want you to succeed in this position and will help coach you in refining your skills. The ideal candidate would possess: Bachelor’s degree in marketing, mass communications, or public relations Minimum 3 years demonstrated success managing social media platforms or relevant content marketing experience Experience planning and coordinating local events is nice to have Experienced with Google Analytics and Social Media Manager tools such as Hootsuite or Sprout Social Strong time management and organization skills Strong verbal, written, and interpersonal communication skills Strong knowledge of Facebook, Instagram, Twitter, TikTok, and YouTube Must be creative with an eye for detail Must be a strong storyteller Must have intermediate knowledge of the food and beverage industry WHAT YOU’LL GET Competitive Salary Exceptional Benefits Unlimited PTO Passionate Co-workers & Management

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