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Marketing Specialist
2 months ago
Location field must contain 'city, state' or a zip code to perform a radius search (e.g.,
Denver, CO
or
46122 ). City and state must be separated by a comma followed by a space (e.g.,
Houston, TX )
Wolters Kluwer
Marketing Specialist
Harrisburg ,
Pennsylvania
Apply Now
The role of the
Marketing Specialist
is to develop and manage email, landing page, and webform assets for lead generation marketing campaigns across Wolters Kluwer Legal & Regulatory U.S. market segments. The position will be responsible for working within a branded and templated system to create and revise a variety of digital assets as well as working within a scheduled marketing workflow. Key functions include email design, landing page design, asset management, and workflow management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Creating, formatting, and testing all email and landing page materials within pre-designed templates
Manage email file production, including image sizing and storage, uploading to server, and working within digital asset management procedures to maintain creative files
Understand and interpret marketing plans to create high-quality email and landing page assets accordingly to the specific instructions that are provided
Customize marketing assets within a pre-built templated environment that aligns with all branding guidelines
Create, upload, and manage all asset proofs and proofing feedback from marketing managers via project management system
Leverage Eloqua tools and resources to maximize quality of marketing materials and functionality
Closely track workflow steps within project management system – staying consistently on-time with all deliverables
Engage with key internal stakeholders including marketing execution and segment marketing strategy to ensure go-to-marketing efficiency and effectiveness
Support overall brand management and the building of brand equity
JOB QUALIFICATIONS
Education: Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred
Experience
:
5+ years of experience with email marketing development in a corporate setting
3-5 years of experience with email marketing platform/CRM
Experience with Eloqua strongly preferred
Experience with design programs like Photoshop
Exceptional organization and communication skills
Ability to multi-task, work within a standardized workflow, and display follow-through and initiative
Other Knowledge, Skills, Abilities or Certifications
:
Strong attention to detail and highly motivated with ability to work independently
TRAVEL REQUIREMENTS
No domestic travel (0%) may be required for internal meetings or customer conferences.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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