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Marketing Specialist

1 month ago

Dayton, United States Medical Mutual Full time

Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.2 million members through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans. Assists with implementing elements of strategic marketing and communication plans for assigned marketing segments. Develops and revises general or standardized marketing materials and supports more senior level staff with more complex materials. This position has the option to work hybrid; Dayton, Cincinnati, and Centerville, Ohio residents preferred. Responsibilities Marketing Specialist I Writes and edits content for general or standardized marketing materials maintaining a clear message and consistent brand identity. Develops impactful sales enablement presentations and materials. Works closely with agency contacts and vendors to coordinate the execution of marketing campaigns, media buys and sponsorships. Coordinates design and production efforts for assigned projects. Coordinates with Marketing Analytics to monitor areas of campaigns to be measured and tracked to supply reliable, actionable data. Develops general communications to internal business units and brokers and assists more senior staff with various communications. Assists other Marketing staff with projects on an ad-hoc basis. Performs other duties as assigned. Marketing Specialist II Writes and edits content for varied and moderately complex marketing materials maintaining a clear message and consistent brand identity. Writes and designs impactful sales enablement presentations and materials. Works closely with agency contacts and vendors to schedule and execute marketing campaigns, media buys and sponsorships. Plans and coordinates design and production efforts for assigned projects, providing clear design direction and production-ready content to associated marketing support teams. Collaborates with Marketing Analytics to identify and monitor areas of campaigns to be measured and tracked to supply reliable, actionable data. Develops general communications to internal business units and brokers and assists senior staff with various communications. Collaborates with other Marketing staff on projects on an ad-hoc basis. Performs other duties as assigned. Senior Marketing Specialist Contributes to the creation of strategic marketing plans and executes all elements of those plans to ensure appropriate product positioning and results-driven messaging throughout. Collaborates with Sales and Product teams to plan and develop content for complex marketing materials. Collaborates with agency contacts to plan and execute marketing campaigns and media buys. Develops complex communications to internal business units and brokers and assists senior staff with various communications. Identifies areas of campaigns to be measured and provides direction to Marketing Analytics to track and supply reliable, actionable data to report results. Manages vendor relationships. Mentors and guides junior-level staff on content development, project management and other functions. Collaborates with other Marketing staff on projects on an ad-hoc basis. Performs other duties as assigned. Qualifications Marketing Specialist I Education and Experience Bachelor's degree in Marketing, Journalism or related field. 1 year experience in marketing or related field which includes online communications venues, preferably in the health insurance or financial services industries. Technical Skills and Knowledge Knowledge of marketing/communications concepts and best practices. Strong writing skills with a demonstrated command of grammar, spelling and sentence structure. Intermediate Microsoft Office skills. Knowledge of print and multimedia production. Marketing Specialist II Education and Experience Bachelor's Degree in Marketing, Journalism or related field. 3 years experience as a Marketing Specialist or equivalent experience in marketing or related field, preferably in the health insurance or financial services industries. Technical Skills and Knowledge Knowledge of and ability to apply marketing/communications concepts and best practices. Strong writing skills with a demonstrated command of grammar, spelling, and sentence structure. Advanced Microsoft Office skills. Knowledge of print and multimedia production. Senior Marketing Specialist Education and Experience Bachelor's degree in Marketing, Journalism, related field. 5 years progressive experience as a Marketing Specialist or equivalent experience in marketing or related field, preferably in the health insurance or financial services industries. Technical Skills and Knowledge Knowledge of and the ability to apply advanced marketing/communications concepts and best practices. Excellent writing skills with a demonstrated command of grammar, spelling and sentence structure. Advanced Microsoft Office skills. Knowledge of print and multimedia production. Medical Mutual is looking to grow our team We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes: A Great Place to Work: We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset. Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more. On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters. Discounts at many places in and around town, just for being a Medical Mutual team member. The opportunity to earn cash rewards for shopping with our customers. Business casual attire, including jeans. Excellent Benefits and Compensation: Employee bonus program. 401(k) with company match up to 4% and an additional company contribution. Health Savings Account with a company matching contribution. Excellent medical, dental, vision, life and disability insurance - insurance is what we do best, and we make affordable coverage for our team a priority. Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits. Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time. After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption. An Investment in You: Career development programs and classes. Mentoring and coaching to help you advance in your career. Tuition reimbursement up to $5,250 per year, the IRS maximum. Diverse, inclusive and welcoming culture with Business Resource Groups. About Medical Mutual: Medical Mutual's status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us. There's a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans. We're not just one of the largest health insurance companies based in Ohio, we're also the longest running. Founded in 1934, we're proud of our rich history with the communities where we live and work. We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.