Sr. Marketing Specialist

3 weeks ago


Dayton, United States Carmeuse Americas Full time

**Duties & Responsibilities**

**Demand Generation**

+ Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads

+ Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community

+ Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed

**Content & Value Story Creation**

+ Manage and create social media content, including targeted sponsored ads

+ Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos

**Market Development**

+ Conduct market research to better understand market landscape, emerging trends, opportunities and risks

+ Manage promotional items including customer giveaways

**Learning & Development**

+ Develop an in-depth understanding of our solutions, markets and customers

+ Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain

+ Attend approved customer visits, events & tradeshows to better understand customer needs

+ Learn & embrace our selling process and CRM (Salesforce)

**Required skills:**

+ 3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers

+ A bachelors degree in marketing, business, or related field

+ Ability to gain technical knowledge of products and applications

+ Experience in strategy development and execution

+ Proven ability to drive lead generation & conversion

+ Experience in market research to better understand market potential

+ Strong team player than can work cooperatively with others to drive results and goals

+ Ability to evaluate marketing activities and pivot quickly when needed

+ Proficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRM

+ Consistently demonstrates initiative and a readiness to act on opportunities

+ Passionate about continuous learning & growing the business

+ Prioritizes effectively and is highly organized

+ Excellent written and verbal communication skills

+ Ability to travel



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