Sr. Director, Media Measurement, Interpretation

ROLE SUMMARY The Media Measurement, Interpretation & MediaTech Lead is responsible for defining, monitoring and delivering insight around key performance indicators for Pfizer’s media investments. They will be responsible for defining primary / secondary KPIs and operational metrics across campaigns and stages of the consumer engagement funnel. They will also be key to monitoring media performance and effectiveness for the group by delivering insights and competitive media intelligence in conjunction with the Applied Intelligence & Insights team. By doing this they will be able to champion this measurement data to the wider team, curating and disseminating measurement and insights across Strategy and Planning and Global Platform Expertise groups. They will be a data driven and insight rich expert who thrives on being responsible for defining and measuring success in media using the latest Martech tools and 1P & 3P data sources. ROLE RESPONSIBILITIES Define primary and secondary media KPIs across campaigns and stages of the funnel. Act as key interface for both Applied Intelligence & Insights (Business Insights & Reporting, Performance Analytics and Campaign Optimization) and Global Platform Expertise, providing input, data, key metrics, and calculation methods on media-specific metrics such that Applied Intelligence & Insights can build standardized dashboards to inform product level media campaign measurement and guide future activities. Support evaluation and reporting of MROI through close collaboration with Applied Intelligence & Insights. Curate and disseminate measurements and insights to Strategy & Planning and Global Platform Expertise teams. Prepare media performance observations for recurring performance review sessions with Media Strategy and Planning team, to adapt media strategy based on relevant platform KPIs. Engage vendors on performance analysis and access to relevant performance data owned by vendors across relevant media platforms (in coordination with Global Platforms Expertise, who own the broader vendor relationships). Collaborate closely with stakeholders within the CMO organization and other organizations within Pfizer, including: o Collaborate with Applied Intelligence & insights on media analytics; Applied Intelligence & Insights will own source of truth on metrics / dashboards (e.g., MROI), while Media Performance and Measurement will own KPI definitions, and gathering relevant data from vendors / media sources to compute potential operational metrics. Continuously share measurements and insights with Strategy and Planning and Global Platform Expertise. BASIC QUALIFICATIONS BS Degree in Marketing and 15 years work experience in media measurement and analytics, with extensive experience building and leading agile workflows. Expertise in media attribution and measurement platforms. Experience with the vendor landscape and technology applications for common industry topics such as CDP integrations; Data Lake architecture; customer journey personalization and messaging; paid, earned, and owned media mix modelling planning; media activation reporting and other forms of market research. Familiar with AdTech toolsets and platforms, skilled in manipulating data sets and creating visualizations on key platforms, experience in designing and building/evolving dashboards in tools such as Tableau, Datorama and Power BI. Experience with both Traditional and Social Platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc. Creative, innovative problem solver who leads with insights derived from data. B2B and B2C data-led marketing experience. Experience with leading agencies, ISV technology companies or consulting partners in advertising and marketing tech. Broad knowledge of the pharmaceutical industry and healthcare environment Understanding of data-driven media planning and buying approaches in the US Executive presence and demonstrated ability to effectively influence and drive alignment across senior leaders and colleagues at all levels of the organization Understanding of

Marketing & Technology vendors landscape and direct partner relationships that will provide a solid foundation for collaboration and innovation Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech Proven ability to work collaboratively across multiple teams Exceptional interpersonal skills and mastery of working in a matrixed environment Excellent communication skills; can articulate complex concepts to a diverse audience Creative, innovative problem solver who leads with insights derived from data Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery Strong writing, presentation and influencing skills Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables Results-driven with a laser focus on building a customer-centric organization that achieves marketing excellence and delivers measurable financial results; Ability to manage and coach direct reports and agile teams PREFERRED QUALIFICATIONS MBA Preferred ADDITIONAL JOB INFORMATION Last Date to Apply: November 23, 2024 The annual base salary for this position ranges from $205,400.00 to $342,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. * The annual base salary for this position in Tampa, FL ranges from $184,900.00 to $308,100.00.

Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.

Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.

If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.

Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.

Pfizer is an E-Verify employer.

This position requires permanent work authorization in the United States. Marketing and Market Research #J-18808-Ljbffr