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Director, Paid Media
3 months ago
The Director, Paid Media at Modifly is an experienced professional with extensive expertise and a strong passion for developing effective strategies and ensuring the successful implementation of paid marketing campaigns to exceed clients' goals. This role is a managerial position, responsible for managing a team of Paid Media Managers.
The Director, Paid Media is also responsible for overseeing the performance of multiple enterprise level client accounts, strategically developing client strategies, and consistently presenting new opportunities to drive measurable business outcomes.
**Supervisory Responsibilities**:
- Take a leadership role in key departmental initiatives.
- Promote the capabilities of the digital media department throughout the organization.
- Act as a point of escalation for the Enterprise Paid Media Team, providing guidance to junior team members when necessary.
- Foster the growth of junior team members through delegation, training, and coaching.
- Assist in overseeing all digital staffing and resource requirements.
- Play a substantial role in managing department resources across accounts and from an overall revenue management perspective.
**Strategy Responsibilities**:
- Collaborate closely with the Head of Paid Media to develop and execute paid strategies, as well as refine department processes.
- Execute and support the enterprise paid team on campaigns across various channels, such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C), making daily adjustments as needed to ensure ROI meets goals.
- Support the team in analyzing performance data, providing intelligent analysis, interpretation, and action plans based on data-driven conclusions.
- Determine client benchmarking strategies and implement optimizations to achieve client KPIs in the shortest possible time through owned channels.
- Design and implement strategies and execution channels for Modifly clients to meet or exceed all client goals.
- Develop thought leadership on the creative implementation and effectiveness of creative and media strategies on paid platforms.
- Stay updated and research industry changes (such as IOS 17.5) to ensure adherence to best practices and set up Modifly for success.
**Client Management Responsibilities**:
- Advise on and monitor Modifly's enterprise clients' budgets, supporting and enabling the Paid Media team to effectively manage their accounts.
- Generate new business by identifying service expansion opportunities, conducting strategic audits, and developing a paid advertising pipeline.
- Collaborate with clients or the creative team to brainstorm new strategic avenues.
- Assist in building strong agency-client relationships and trust.
- Play an active role in pitching to new and existing clients.
**Requirements**:
- 7+ years of experience in Paid Search and Paid Social, with 3+ years experience on enterprise level clients.
- 5+ years of management and team development experience.
- 5+ years of Direct to Consumer Advertising experience.
- Experience in managing teams managing complex, multi-platform digital marketing strategies for multiple clients.
- Demonstrable ability to operate under tight deadlines and manage complex multi-platform media strategies.
- Ability to train and onboard new Paid Media Managers and team members how to effectively manage enterprise campaign strategies.
- Ability to identify opportunities through paid data and analytics.
- Efficiently delegate work and coordinate the paid strategy team to achieve goals.
- Excellent written and verbal communication skills.
- Creative, passionate, and committed to continuous learning.
- Effective presentation, negotiation, and leadership skills.
**Additional Information**:
- Office space located at 655 W Broadway, San Diego, CA 92101
- Full-time with hybrid in-office/remote schedule
- Full benefits (healthcare kicks in day 1 of employment)
$115,000 - $140,000 a year
- Based on experience
**About Modifly**:
**Who and Where We Are**: We are a diverse team of Paid Strategists, Media Buyers, and other DTC collaborators located across the United States, united by our shared goal of surpassing client expectations in paid performance and delivering high-quality results.
**What We Do**: We leverage the power of modern media to establish connections between brands and consumers, driving revenue and business growth.
**How Long We've Been Doing It**: Modifly was established in 2017 and continues to adapt our approach to meet evolving trends while also pioneering our own.
**How We Do It**: Our process begins with attentive listening, learning, and gathering information. We then create a customized plan that includes meaningful content design and skillful distribution management. The result? Data-driven, creative campaigns disseminated through modern media channels, fostering deep consumer relationships while providing measurable insights into your brand's performance.
**Why We Do It**: Our
