Brand Manager
4 weeks ago
ABOUT:
For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity, and imagination.
Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS, GAZILLION, MIGHTY FLEET, FART NINJAS, and more, as well as licensed properties from premier partners like Cat, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.
JOB DESCRIPTION:
Funrise is seeking a Brand Manager to join the Marketing team. This position will lead the creation, implementation and execution of brand strategies designed to drive sales, consumer engagement, market share growth, revenue growth, and profitability management. The ideal candidate is an experienced brand marketing strategist with excellent presentation skills and executive presence.
RESPONSIBILITIES:
Drive portfolio growth, brand experiences, and marketing strategies
Develop and execute projects for existing brands and new platforms
Lead internal support centers and agency partners for brand management
Build strong cross-functional relationships
Focus on productivity, efficiency, and solution-oriented approach
Lead and execute seasonal brand planning process
Craft compelling presentations for internal and external stakeholders
Own International Marketing inquiries and on-brand execution
Drive 360-marketing strategies to boost consumer demand
Support upfront planning and budgeting with Director oversight
Maintain awareness of brand financials and implications for marketing investment
Act as a problem solver for cross-functional partners
Showcase executive presence and strategic leadership ability
Other duties as assigned per business needs
REQUIREMENTS:
Bachelor’s degree in Marketing, Business, or a related field
3+ years of brand management within the
toy industry required
Campaigns experience across TV, digital, social, PR, and retail
New product innovations and launch experience
Brand lifecycle experience and retail industry knowledge
Mass market experience, especially in Kids/Family marketing, Toy, or quick-turn fashion
Diversified experience with proven success in big and small companies, start-ups, and entrepreneurial ventures
Strong analytical skills and ability to resolve complex problems
Ability to work independently in a fast-paced environment
Excellent presentation skills and executive presence
Ability to synthesize data into compelling stories
Proven ability to represent a brand internally and externally
Location: Sherman Oaks
Hybrid, Full-time, Exempt
Compensation: $80k-$160k
Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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