Brand Manager
4 days ago
About Us:
Appleton Finn is retained on a confidential search for a dynamic start-up beauty brand based in LA, dedicated to redefining beauty standards and offering innovative products.
Job Description:
We are seeking a passionate and experienced Brand Manager to lead our brand strategy and marketing efforts. This role is pivotal in shaping our brand identity, driving customer engagement, and expanding our market presence.
Responsibilities:
Develop and execute comprehensive brand strategies
Oversee marketing campaigns, from conception to execution
Conduct market research to identify trends and opportunities
Collaborate with product development to ensure brand alignment
Manage social media, influencer partnerships, and PR strategies
Lead and mentor a small team of 3 marketing professionals
Foster relationships with influencers and brand ambassadors
Monitor brand performance and adjust strategies accordingly
Qualifications:
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in brand management within the beauty industry
Proven experience working in a small team environment
Strong understanding of social media, influencer marketing, and PR strategies
Excellent communication and project management skills
Creative thinker with a passion for beauty and wellness
Ability to thrive in a fast-paced, start-up environment
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