Social Media Manager

2 weeks ago

Beverly Hills, United States Set Active Full time
JOB TITLE: Social Media Manager

DEPARTMENT: Marketing

LOCATION: Beverly Hills, CA (On-site)

REPORTS TO: Chief Brand Officer

POSITION SUMMARY

SET ACTIVE is looking for a Social Media Manager to join our Social Media team. This role will be responsible for developing and maintaining strategies across all of SET's social platforms. The right candidate will be able to multitask across all platforms while hitting our target market and working cross-functionally with all creative teams. This is an incredible opportunity for someone looking to work in a creative, fast-paced environment.

RESPONSIBILITIES:
  • Develop and maintain strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, Facebook, and Twitter.
  • Work closely with the Marketing team to align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition, and engagement/conversions.
  • Develop and maintain a monthly social media + posting calendar based on marketing objectives, notable dates, upcoming initiatives.
  • Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content 7 days per week, maintaining a relevant highlights section, and updating bios.
  • Conceptualize & arrange compelling IG grid posts (1-2 per day), IG stories (5+ slides per day), and TikToks (1-3 per day) that accomplish our marketing objectives, encourage engagement, expand our reach, connect with our audience, convey our brand story/campaign narratives and drive sales.
  • Source and manage community UGC.
  • Oversee the production, editing, and posting of all TikTok content & maintain a pulse on trends.
  • Maintain a focus on engagement and KPIs while never straying from delivering an on-brand experience.
  • Work cross-functionally with all Creative teams (Sr. Content Producer, Graphic Designers, and Copywriter) to oversee the execution of social media content and campaigns.
  • Work with the Creative team to coordinate supplementary Social Media photoshoots as needed.
  • Monitor social media conversations and trends related to our brand, industry, and competitors.
  • Work with the Marketing team to assist with the content creation and execution of paid social media advertising campaigns as needed.
  • Set performance metrics specific to each platform; regularly measure, analyze, perform, and evolve social media strategy; report on statistics monthly.
  • Work with Marketing and Operations teams to analyze social insights in relationship to marketing KPIs and sales.
  • Other duties as assigned.
QUALIFICATIONS:
  • 4+ years of experience working in a social media role; DTC e-commerce brand preferred
  • Exceptional understanding of the intersection of social media and marketing with the ability to view social media through both a social and marketing lens
  • Mastery of all major social media platforms, including emerging ones
  • Proven history of conceptualizing and executing effective social campaigns from both a strategic and creative standpoint that meet marketing goals and deadlines
  • Understanding of SET's aesthetic with high aesthetic standards
  • Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
  • Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy
  • Excellent verbal, presentation, and interpersonal communication skills
  • Ability to excel in a fast-paced collaborative environment, multi-task and prioritize under tight deadlines

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