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Social Media Coordinator
3 months ago
The Social Media Coordinator is a dynamic role an requires a person who is adaptable, dependable, highly organized and proactive. This role is responsible for supporting execution of all social strategies and campaigns across ABH social channels. This includes but is not limited to owning day-to-day post scheduling, community management, asset organization and trend watching. The ideal candidate should be passionate about the beauty space, stay up to date on the latest social trends, and love to brainstorm and develop unique social creative. This position reports to the Social Media Director.
Key Job Responsibilities
- Support development of social content calendars and support daily publishing across social platforms
- Ideate and create social content, as needed
- Collaborate cross-functionally on outreach and social-facing projects, ensuring clear and transparent communication among all relevant teams.
- Work with social team to ideate, edit, and publish social captions
- Assist in asset development and track due dates to support social activations
- Assist with community management across social channels. Actively engage and respond to followers and brainstorm tactics to stimulate social conversation.
- Identify social trends social team should activate on ASAP and help with execution.
- Implement data tagging on all posts to support ongoing analysis of social performance
- Assist in gathering performance feedback on social media posts
- Conduct competitive research assignments as needed
- Additional duties and responsibilities as assigned, based on team needs.
- BS/BA Degree in communications, marketing, or related field
- 1+ years of social media experience, preferably in the beauty industry
- Strong copywriting skills and an adaptable writing style
- A passion for beauty
- Meticulous and a stickler for grammar and consistency in voice
- Deep understanding of publishing on various social platforms and nuances of the end-user experience on each
- Experience building social media assets like gifs, images, and polls
- Experience creating content for TikTok and staying on top of trends
- Willingness to work nights and/or weekends if necessary
- Basic photo and video editing experience a plus
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