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Social Media Brand Manager

3 months ago

Vernon Hills, United States RL Center for Cosmetic Surgery & Medspa Full time
Job DescriptionJob Description

SUMMARY OF POSITION

The Social Media Brand Manager is responsible for developing and executing effective social media content to attract new clients, grow new business within the established client base, distribute positive branding messages, and develop and distribute collateral for the company's products and services for the Plastics and Medspa departments of the Practice. Must have an in-depth understanding of the market, customer demographics, preferences, and competition. Proven experience in producing successful social media strategies, preferably in the aesthetic medicine or plastic surgery industry. Extensive analytical knowledge of social media KPIs and KPAs in understanding, monitoring, and analysis of data. Must be able to craft creative, fresh marketing content in the form of ads, graphics, written content, and videos. Assists with the creation and production of marketing deliverables needed to promote events, specials, community, and internal engagement. This individual will also act as a patient advocate by being knowledgeable in all areas of the practice covering surgical (Plastics) and non-surgical treatments (Medspa). Displays solid and effective communication skills and collaborates across all internal teams to coordinate all marketing efforts. Builds strong relationships with peers and current, new, and prospective patients of the practice. Proven and successful professional experience is a must, preferably in the aesthetic medicine and plastic surgery industry.


QUALIFICATIONS

  • Bachelor's or Master's degree in Marketing, Digital Marketing, Internet Marketing, Business, Communications, or related field from an accredited four-year college or university
  • Minimum of two years' professional experience as a Social Media Manager
  • Proven experience in producing successful social media strategies, preferably in the aesthetic medicine, plastic surgery fields
  • Extensive knowledge of KPIs and KPAs, monitoring and analyzing data
  • Strong knowledge of marketing principles and strategies
  • Excellent written and verbal communication skills
  • Proven ability to plan and implement marketing campaigns
  • Knowledge of best practices for social media platforms such as Instagram, Facebook, TikTok, X, LinkedIn, YouTube
  • Proficient in reputation management platforms including but not limited to: Google Business
  • Ability to think creatively
  • Ability to work independently while functioning in a team environment
  • High level of organization skills with attention to detail
  • Ability to multitask and pivot quickly
  • Excellent at building patient relationships, satisfaction, and loyalty
  • Excellent time management skills with ability to meet deadlines
  • Proficient with Microsoft Office Suite, Google Docs/Sheets, Canva, Adobe
  • Exceptional interpersonal and communication skills
  • Professional appearance and a positive attitude

RESPONSIBILITIES

The essential functions of this role include, but are not limited to:


SOCIAL MEDIA

  • Direct social media initiatives across existing and future social media channels
  • Develop social media campaigns and update across all platforms
  • Proactively create and manage social media calendar
  • Lead social media posting, engagement and community management
  • Engage with customers and followers
  • Use social media marketing tools such as Hootsuite, Buffer or social insights to gauge successful campaigns
  • Help strategize new ways to develop and capture marketing content
  • Develop creative digital content utilizing on trend methods and fresh new concepts
  • Implement online marketing campaigns and digital asset strategies utilizing video content; photo content; and news/promotional content posts
  • Establish relationships with social media influencers to develop a strong network
  • Manage online reputation of practice on Google Business, and other areas
  • Measure benchmarks for social media engagement and reputation management
  • Monitor campaigns and analyzes data obtained
  • Monitor SEO and web traffic metrics
  • Analyze customer expectations according to past social media activity
  • Define KPIs and KRAs for social media campaigns
  • Assess results with Marketing Manager and modify campaigns to ensure established benchmarks are reached
  • Communicate effectively as needed to all stakeholders including owners and senior management
  • Develop and optimize the RL Youtube channel with a customized library of videos of all treatments and procedures offered. Promote the brand through videos (shorts) and monitor results.

CONTENT DEVELOPMENT

  • Assist in production of deliverables needed for general brand marketing, special offerings, and community engagement
  • Craft branded, captivating content to be implemented across all marketing channels to ensure consistent messaging - social media and reputation management platforms, print collateral, signage, and advertisements
  • Collaborate with marketing team to elevate creative thinking by contributing innovative concepts for online engagement, video creation, written content, and photography
  • Manage online paid advertising campaigns including the strategy, design, implementation, and analysis of ad performance.

EVENTS

  • Help plan, coordinate, communicate, and execute internal and external events; monthly, quarterly, biannual, and annual both in office and virtual
  • Promote events, collect, track and engage with RSVPs
  • Assist with charity events and internal campaigning

MARKETING SUPPORT

  • Understand local client demographics, preferences, and competition
  • Stay current on industry trends
  • Identify target clients and markets
  • Collaborate with all departments on tools to help engage staff and patients
  • Assist with website updates
  • Support internal and external referral and loyalty programs and patient memberships
  • Collect and compile client feedback in an easily reviewed and understood format for review by company management and leadership
  • Actively engage our patient audience and web follower audience to support provider engagement
  • Create and maintain positive relationships with internal team, clients, vendors, and the community
  • Drive results through impactful marketing initiatives and implementation.
  • Assist in updating and keeping current merchandising displays, and all internal and external collateral and signage
  • Always stay within the brand guide and representation of the business
  • Assist in other daily marketing functions as needed and assigned

PERSONAL DEVELOPMENT

  • Attend and actively participate in required meetings
  • Active internal and external participation in workshops, events, and trainings
  • Develop complete knowledge and effective language for communicating surgical services, non-surgical services, and retail items offered including pricing
  • Keep applicable licenses and certifications current and in good standing

POLICY ADHERENCE

  • Adherence to company, Federal, State, locality-specific policies and procedures
  • Understand, abide, and enforce the Employee Handbook
  • Demonstrate adherence to dress code standards
  • Demonstrate adherence to life safety practices standards
  • Uphold strict confidentiality by abiding to HIPAA regulations and identity theft policies

PHYSICAL DEMANDS & WORKING CONDITIONS

  • Intermittent physical activity including walking, sitting, and lifting (