Senior Brand Manager
3 weeks ago
Job DescriptionPosition OverviewThe Senior Brand Manager will play an integral role across multiple brands and will report directly to the Head of Marketing. This position will also assist with business cases for the innovation pipeline with an emphasis on differentiating products within a crowded marketplace. We are interested in candidates who are passionate and determined to write history, not read about it, as they help shape a new industry.Job FunctionsResponsible for new product business cases including assessing the market size of potential new categories leveraging a consumer, company, and competitive analysis while considering price, product, promotions, and placementDeveloping integrated new product launch campaigns with a focus on building awarenessDriving break-through creative work with a focus on building brand equity and establishing key points of differentiationDeveloping POS and online resources for product launches with a strong attention to detailPartnering with sales to develop customer sell-in presentations and new marketing materials for launchesCollaborating with sales and retail partners to effectively execute commercial plans and to develop programing for key customersWorking to develop activation initiatives and promotions while overseeing executionDeveloping cost estimates while working with R&D and Operations to build P&Ls for new products/line extensionsCollaborating with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and executionAssisting with building new vendor relationshipsManaging and tracking budgetsDeveloping an annual marketing plan to ensure growth targets are reachedGuide the innovation strategy informed by brand architecture and demand spaces focusing on incremental line extensionsWork with internal and external partners to identify brand and category trends to inform business strategyRequirements Bachelor's Degree is required; MBA preferred4+ years of CPG brand marketing and P&L management experience; cannabis experience is preferredAbility to thrive in and handle ambiguity & fast paced environmentStrong business acumen and marketing abilities coupled with cross functional partnership skillsA go-getter, self-motivator, can-do approach to work, and a bias for actionEager to research and create new business relationships independentlyExcellent communication skills and the ability to manage multiple stakeholders effectively while working with little supervisionAbility to set agenda and chart course forward in a lean team environmentAbility to think out-of-the box and drive creative solutionsExperience with interpreting financials and in managing a budgetAbility to effectively communicate and influence in a matrix environmentExperience involving product pricing, packaging and brand positioningPassion for the consumer with creative thinking and problem-solving skillsExcellent written and oral communication skills while being process orientatedVery organized and hard-working with the ability to multi-task and prioritizeTeam orientated with a successful track record based on executing cross-functional projectsPrior experience in the commercialization process involving new product launchesCanMar is dedicated to providing recruitment and business solutions for cannabis, psychedelics and hemp industry. With a keen understanding of the current market, CanMar helps both employers and job seekers navigate the job market.Founded in 2017, CanMar is aptly positioned to meet the rising tide, and connect professionals with careers tailored specifically to the cannabis sector. We believe in helping professionals and organizations achieve their goals and take immense pride in assisting our clients achieve their full potential.If you are interested in this opportunity, please apply with an updated resume in MS Word Format .Due to the volume of resumes we receive, only those applicants whose skill set match our requirements will be contacted.Thank you for Applying#J-18808-Ljbffr
by Jobble
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Chicago, United States OERTZENGroup Full timeOur client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team. The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the...
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Brand Manager
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Brand Designer
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