Coordinator, Omnichannel Store Marketing Execution

3 weeks ago

Boston, United States ASICS Full time
POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):

Reporting to the Manager of Visual Merchandising, this role's main function is the development and buildout of store floor-set merchandising plans for ASICS full price retail and outlet stores based on season and product assortment level, and to assist with training and support of merchandising principles for the retail fleet. Additionally, this role assists in informing physical marketing support plans for all seasonal needs for ASICS full-price Retail & Outlet channels.

SUPERVISORY RESPONSIBILITIES (include titles of positions directly reporting to this position):
  • This role does not have supervisory responsibilities.
ORGANIZATIONAL RELATIONSHIPS:
  • Interacts with various levels throughout organization including employees, leadership, and outside vendors.
DUTIES AND RESPONSIBILITIES:
  • Assist with concept development & execute merchandising seasonal floor-sets & monthly windows for ASICS Factory Outlet Stores & Full-price Retail ensuring timely execution across multiple store layout concepts. Provide merchandising support in partnership with Direct to Consumer cross-functional partners on all product launches and seasonal updates to ensure alignment & singular brand vision. Create seasonal VM guides, detailing visual presentation of key stories, sell-down strategies, and product flow.
  • Provide ongoing VM training and support to stores. Help with floor-set photo submissions on seasonal basis & facilitate training opportunities to develop Field Team visual skills. Communicate regularly with Field Team on upcoming executional needs. Schedule conference calls with stores and DMs to ensure Field Teams understand key merchandising strategies and marketing needs in partnership with VM team and field team.
  • Assist the Visual Merchandising Manager in visual layout, fixture orders and merchandising plan for new store opening and remodel needs. Support the creation of NSO and remodel flow maps and directives. Support execution needs for new store openings and remodels as needed.
  • Assist chapter maintenance for the ASICS Visual Standards Guide to ensure compliance across store environments.
  • Help support the outlet signage/marketing briefs in partnership with the VM team to support the outlet promotional calendar. Communicate floorset non-sell hour needs to Retail Operations in a timely manner.
  • Assist in monitoring monthly invoices to support budget tracking needs. Receive invoices directly from vendors. Process includes creating POs, accurately coding, approvals, and submitting invoices to accounting.
KNOWLEDGE, SKILLS & ABILITIES:
  • Able to trouble-shoot concept flows, business strategies, and creative needs for stores.
  • Able to learn, curious and have the ability to multi-task.
  • Strong understanding of consumer behavior, motivations, and insights
  • Able to be results and solutions oriented.
  • Works on special projects as needed to support business initiatives.
  • Excellent time management and interpersonal skills
  • Excellent written & verbal communication skills
  • Strong creative and analytical skills
CORE COMPETENCIES:
  • Customer Focus
  • Collaboration & Mutual Respect
  • Innovation & Creativity
  • Leadership
  • Results Driven
MINIMUM QUALIFICATIONS

EDUCATION/EXPERIENCE:
  • 1-2 years of visual merchandising experience
  • Bachelor's Degree in Fashion Merchandising desirable or equivalent work experience
  • Computer skills: Microsoft Office 365 Suite (Outlook, Word, Excel, PowerPoint)
  • Experience working with InDesign, Adobe Photoshop, Illustrator, etc. considered a plus
  • Experience workign with Visual Merchandising software programs considered a plus (IWD, Visual Retailer, Mockshop, etc.)
CERTIFICATES, LICENSES, REGISTRATIONS:
  • Not applicable for this role
PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.
  • Must be able to see, hear, speak, and write clearly in order to communicate with employees and/or other customers.
  • Manual dexterity required.
  • Office work, some lifting, considerable walking.
WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.
  • The office is clean, orderly, properly lighted, and ventilated. Noise levels are considered low to moderate
  • Works with field teams in an indoor location that is clean, orderly, properly lighted, and ventilated. Noise levels are considered moderate.


ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job position or assign additional responsibilities within your general skill set or capabilities. ASICS America Corporation is an equal opportunity employer.

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