Brand Manager Lay's

3 weeks ago

Pendleton, United States PepsiCo Full time

Overview:

At PepsiCo, we`re excited by the opportunities our iconic brands and global reach provide. Here, we have the chance to constantly innovate and explore new ways of doing things. Were curious, were agile and were passionate about making a difference.

As a Brand Manager Lay`s, your role will consist of:

  • Ensures delivery of the brands AOP business goals.
  • Effectively applies branding frameworks in marketing mix assuring consistency and differentiation vs competitive brands.
  • Responsible of dedicated programs, lead program communication and wiring of execution expectations, ensuring relevant information and exchanges are provided to agencies, trade, field and sales leads to enable local sell in and maximum execution (ownership for delivering dedicated projects)
  • Develops activation plans, marketing programs and activities, working in collaboration with Category teams, agencies and the brand teams in other markets. To make that happen, he/she will need to support defining, influencing, aligning and coordinating plans, whilst driving synergy and efficiency against the overall marketing agenda
  • Responsible for A&M budget reporting and monitoring of the assigned brands;


Responsibilities:

What you will be working on:

  • Responsible for executions/development and follow-up of assigned projects under supervision of the Direct manager;
  • Drives effective implementation of brand positioning with both internal and external partners.
  • Knows and understands the role of managed brands as well the other brands in the managed category.
  • Recommends marketing activities supporting managed brands role and prepares recommendations that meet current brand's mission, market and competitive opportunities.
  • Supports the development and introduction of new products/brands within the assigned categories, all activities related to innovation development: planning, designing and launching new product initiatives, according to internal PepsiCo procedure;
  • Develops and implement specific projects for Bulgaria & Moldova to develop local business
  • Managing projects related to brand packaging, other visibility tools, together with Trade Marketing dept aligning with key stakeholders
  • Lead and implements our brand involvement in several events, working closely with specialized agencies and internal sales & trade on-premise teams.
  • Develops Marketing Communication brief and co-leads multiagency briefing.
  • Co-leads media plan development for specific marketing activity, applies learnings to media plan development and develop post campaign analysis.
  • Leads creative agency through production process and is able to negotiate timing and costs. Leverage production amplification to resolve timing and cost issues.
  • Understands consumer needs and describes how innovation/ brand activation delivers on consumer needs.
  • Responsible for A&M budget reporting and monitoring of the assigned brands;
  • Involved in continuous communication with external partners: media, creative and research agencies for the respective projects
  • Actively involvement and ensure quality plans development based on available company data: Retail Audit, internal sales, BLS, HHP data.


Qualifications:

If you have these skills, we would be happy to meet you:

  • Minimum 3 years in a Brand Management related function, FMCG preferred;
  • University degree;
  • Stake-holder management in matrix environment influencing local commercial team, CEGB regional team, EER Category platform team;
  • Consumer centric view & market knowledge;
  • Communication skills, networking ability and project management skills;
  • Analytical & organizational skills corroborated with attention to details;
  • Innovation create an innovative environment to get better results;
  • Demonstrate passion and pride in the company, and contribute to an enjoyable and rewarding work environment. Inspire excitement around shared goals, and empower others to act and think in ways that will get the job done;
  • English proficient;
  • Fully PC literate.

What can you expect from us:

  • Opportunity to grow and learn in a company that puts people first;
  • Competitive salary and benefits package, regularly analyzed and improved;
  • Opportunities to learn and develop every day through a wide range of programs;
  • Internal digital platforms that promote self-learning;
  • Working in a hybrid environment with flexible hours;
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

Join us and Dare to be Different

  • Senior Brand Manager Pepsi

    4 weeks ago

    Pendleton, United States PepsiCo Full time

    Overview: In this position you will be developing and executing Pepsi marketing plan in Romania to deliver volume and profit objectives, by managing assigned brands, projects, budgets, P&Ls and by creating proactive action plans as response to market dynamics. Responsibilities: Represents and supports Brands identity and objectives both internally and...

  • Department Manager: Electronics

    4 weeks ago

    Pendleton, United States Bi-Mart Corporation Full time

    Job DescriptionJob DescriptionStarting at $15.25 to $18.75 DOEAbout Bi-Mart CorporationWe've been a part of the Northwest for over 60 years. Bi-Mart stores are convenient, easy to shop and offer real values every day on name brand products. Whether it's the everyday shopping list, a home improvement project, automotive maintenance or outfitting for...

  • Modelling & Simulation (M&S) SME

    2 hours ago

    Camp Pendleton, United States Elyon International Full time

    Job DescriptionJob DescriptionSalary: $40-$45 DOEResponsibilities:• Perform modeling, simulation, and analysis tasks assessing operational relevance, system survivability, system effectiveness, and overall system performance in engagement and mission-level scenarios.• Develop performance models and algorithms, threat models and command and control models...

  • Snacks Consumer Insights

    6 hours ago

    Pendleton, United States PepsiCo Full time

    Overview: Join PepsiCo and Dare to be Different! We dare to challenge each other, knowing we also look out for one another. When we bring our differences, our curiosity and our own unique stories together, we innovate better and we move with agility. Together, we can smile at the way our brands, our ideas and our individual contributions can make a positive...

  • Associate Manager

    3 days ago

    Pendleton, United States Abby's Pizza Full time

    Job DescriptionJob DescriptionThe Associate Manager's primary responsibility is to assist in the management and direction of daily operations of an Abby’s Restaurant, and to assure quality food, sanitation, and customer service. They are also responsible for supervision of all restaurant personnel and performance of administrative functions in the...

  • Food Services Leader

    2 weeks ago

    Pendleton, United States Pilot Company Full time

    Job DescriptionCompany DescriptionPilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to...

  • Senior Marketing Manager

    1 week ago

    Pendleton, United States Seabrook Technology Group Full time

    Job DescriptionJob DescriptionPOSITION SUMMARY  Seabrook Technology Group are looking for a confident and experienced marketing leader who has a proven track record with driving lead generation campaigns within a global B2B SaaS business and preferably understands the Life Science and medical manufacturing industry too.   As a result of our continued...

  • Senior Marketing Manager

    3 days ago

    Pendleton, United States Seabrook Technology Group Full time

    Job DescriptionJob DescriptionPOSITION SUMMARY  Seabrook Technology Group are looking for a confident and experienced marketing leader who has a proven track record with driving lead generation campaigns within a global B2B SaaS business and preferably understands the Life Science and medical manufacturing industry too.   As a result of our continued...

  • Modelling & Simulation (M&s) Sme

    1 hour ago

    Camp Pendleton, United States Elyon International Full time

    Responsibilities: - Perform modeling, simulation, and analysis tasks assessing operational relevance, system survivability, system effectiveness, and overall system performance in engagement and mission-level scenarios. - Develop performance models and algorithms, threat models and command and control models for new and/or existing system simulation...

  • Business Development Representative

    2 weeks ago

    Pendleton, United States Corporate Solutions Tech Full time

    Job DescriptionJob DescriptionJob Responsibilities:Identify and cultivate relationships with insurance agents, adjusters, plumbers, multi-family property managers, commercial property managers, real estate agents, and HVAC companies to generate leads and referralsProactively reach out to potential referral sources through various channels, including cold...

  • Assistant Manager II

    10 hours ago

    Pendleton, United States Commercial and Residential Management Group (CRMG) Full time

    Commercial and Residential Management Group (CRMG) is looking for an Assistant Manager II with amazing attention to detail and exceptional customer service for a brand-new, Class A, lease-up apartment community of Westgate Apartment Homes. This brand new apartment community offers an array of amenities including a fitness center, pool and spa, community play...

  • Wireless Zone Sales Consultant

    1 month ago

    Pendleton, United States NextGen Wireless - Indianapolis, IN Full time

    Job DescriptionJob DescriptionBenefits:401(k) matchingDental insuranceEmployee discountsHealth insurancePaid time offVision insurance Wireless Sales ConsultantWireless Zone, A Verizon Wireless Premium Retailer is the nation's largest wireless retail franchise with over 400 stores and growing.We are looking for a high-energy, reliable individual with...

  • Storage Store Manager

    1 week ago

    Pendleton, United States Highline Storage Partners Full time

    Job DescriptionJob DescriptionStorage Store ManagerAre you passionate about helping others and customer service? Do you want to be part of a growing team in an exciting industry? Do you share these Core Values and Guiding Principles?The Pursuit of The American DreamIntegrity & HonestyPositive Mental Attitude (PMAClarity, Objectivity, and Mutual...

  • Storage Store Manager

    1 week ago

    Pendleton, United States Highline Storage Partners Full time

    Job DescriptionJob DescriptionStorage Store ManagerAre you passionate about helping others and customer service? Do you want to be part of a growing team in an exciting industry? Do you share these Core Values and Guiding Principles?The Pursuit of The American DreamIntegrity & HonestyPositive Mental Attitude (PMAClarity, Objectivity, and Mutual...

  • Revenue Management Analyst

    1 month ago

    Pendleton, United States PepsiCo Full time

    Overview: Determined Contract - Maternity Cover Support the Snacks and Trade Revenue Manager in delivering the holistic revenue management to grow the profitability behind our Snacks Business and Trade investment: Supports the development of integrated company Trade Spend Strategy to assure delivery of strategic Revenue and Profit plans Supports the...

  • Revenue Management Analyst

    10 hours ago

    Pendleton, United States PepsiCo Full time

    Overview: Determined Contract - Maternity Cover Support the Snacks and Trade Revenue Manager in delivering the holistic revenue management to grow the profitability behind our Snacks Business and Trade investment: Supports the development of integrated company Trade Spend Strategy to assure delivery of strategic Revenue and Profit plans Supports the...

  • Transportation Supervisor

    2 days ago

    Pendleton, United States Benore Logistic Systems, Inc Full time

    Job DescriptionJob DescriptionLead Logistics Excellence – Now Hiring: Operations Supervisor Are you a natural leader with a passion for transportation logistics and an unwavering commitment to safety and operational efficiency? Join our high-performing team as an Operations Supervisor and drive our logistics operations towards unparalleled success through...

  • Physician

    1 month ago

    Pendleton, United States FREEDOM HEALTHWORKS LLC Full time

    Job DescriptionJob DescriptionRecruiting a Physician that would like to practice in the concierge or direct primary care (DPC) model.We are looking for physicians who are looking to elevate the care provided to patients with concierge medicine or direct primary care. This model focuses on patient wellness and preventative health, leading to a better...

  • Physician

    2 days ago

    Pendleton, United States FREEDOM HEALTHWORKS LLC Full time

    Job DescriptionJob DescriptionRecruiting a Physician that would like to practice in the concierge or direct primary care (DPC) model.We are looking for physicians who are looking to elevate the care provided to patients with concierge medicine or direct primary care. This model focuses on patient wellness and preventative health, leading to a better...

  • Assistant Manager II

    5 days ago

    Pendleton, United States C&R Management Group LLC Full time

    Job DescriptionJob DescriptionDescription:Commercial and Residential Management Group (CRMG) is looking for an Assistant Manager II with amazing attention to detail and exceptional customer service for a brand-new, Class A, lease-up apartment community of Westgate Apartment Homes. This brand new apartment community offers an array of amenities including a...