Senior Brand Manager Pepsi

4 weeks ago

Pendleton, United States PepsiCo Full time

Overview:

In this position you will be developing and executing Pepsi marketing plan in Romania to deliver volume and profit objectives, by managing assigned brands, projects, budgets, P&Ls and by creating proactive action plans as response to market dynamics.

Responsibilities:
  • Represents and supports Brands identity and objectives both internally and externally (through agencies and partners);
  • Develops locally relevant brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system;
  • Responsible for development and introduction of new products/brands within the assigned category;
  • Responsible for set-up and management of the A&M budget and P&Ls for all RO Pepsi brands;
  • Develops, updates and gains approval for packaging artwork according to internal PepsiCo procedure;
  • Manages and coordinates the daily work with media, creative and research agencies for the respective projects;
  • Provides constant support to Senior CSD Lead & Beverages Marketing Manager in building relevant communication within internal processes (PMR, Leadership Team, MBR etc);
  • Manages and develops direct reports, conducts weekly meetings with the team to give directions and align on priorities;
  • Develops and implements key strategies and programs with significant autonomy, having the full responsibility for all communication with the agencies, partners and suppliers;
  • Has authority making decision, together with CSD Lead, for all brand management matters related to the assigned category, within the pre-agreed objectives/budgets;
  • Constantly updates the Category with projects follow-ups, sales status etc.


Qualifications:

Experience Required:

  • Minimum 6 years business experience, of which 4 years in a Leading Brand Management function;
  • University degree;
  • English advanced level;
  • Fully PC literate.

Required Skills:

  • Strategic thinking - creative, autonomous, results-oriented, with high-capacity leadership to influence others, ensure teamwork, and build strong relationships.
  • Strong Business Knowledge and Skills able to understand different business realities, how P&L works, assess customers & consumer needs and develop plans to address key business objectives
  • Digital Marketing expertise: constantly updated on new trends, social media expert, knowledge and awareness of best cases from brands around the globe-brand management perspective, understanding of consumer insights, media planning, ability to deal with consumers and customers.
  • Analytical skills create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
  • Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive make it happen attitude. [multiple languages is beneficial but not necessary]
  • Project management ability to manage multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
  • Inspire others ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
  • Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
  • Collaborative and honest work with integrity as a valuable member of the virtual European team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector.

What can you expect from us:

  • Opportunity to grow and learn in a company that puts people first
  • Competitive salary and benefits package, regularly analyzed and improved
  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning
  • Working in a hybrid environment with flexible hours
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

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