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Marketing Manager
3 months ago
Our client, a major entertainment studio is looking for a Marketing Manager (Digital Insights). This is a 4 month contract with potential to extend that is onsite four days a week.
Description
Working with Digital Marketing and Social Media leads, the Manager is responsible for development of digital and social insights including monitoring, reporting, and analyzing performance of content across managed platforms, with an emphasis on social media and emerging digital platforms.
Responsibilities: Lead planning and execution of social listening and insights projects managing multiple external vendors and services. Monitor organic social activity related to content, talent, and promotional efforts, by defining and tracking social KPIs providing vital insights to the team, senior leadership, and stakeholders. Provide analysis of social performance, helping the social media team evaluate campaign performance. Deliver executive-level summary reporting of social media campaign results. Operationalize access to data, dashboards, and critical insights, empowering teams, and key stakeholders to access data and dashboards on-demand. Develop digital marketing Insights including ad-hoc performance insights on specialty campaigns, social synergy activations, digital events, and bespoke content features on digital marketing platforms. Provide reporting and analysis of competitive set brands and campaigns. Collaborate across the Multiplatform Marketing group to define reporting business requirements to ensure current suite of reporting products are effective for stakeholders.
Basic Qualifications: Minimum 5 years relevant experience in entertainment industry providing digital and social media insights from operations teams to senior stakeholders with excellent communication and presentation skills acting as subject matter lead Experience producing content for social media platforms or developing consumer-facing digital marketing experiences a plus Detailed understanding of the product landscape for key social insight tools including ListenFirst, Talkwalker, Netbase and similar products with the ability to setup or manage tracking on key platforms Deep understanding of social media metrics beyond the entertainment vertical platforms include X (Twitter), Instagram, Threads, Facebook, YouTube, and TikTok Proficient in digital marketing and reporting platforms Adobe Analytics and Google Analytics, Tableau or similar platforms Working knowledge of PowerPoint and Keynote, proficient in excel or similar spreadsheet programs Ability to set and meet deadlines, prioritize multiple projects, and manage external vendors Ability to manage tight turn around with extreme attention to detail on reports
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