Director, Integrated Marketing
1 month ago
Job Summary
With a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans and campaigns for priority products and market themes, focusing on both growth and retention. Additionally, the Director plays a key role in crafting go-to-market strategies for new products and structures. They design and implement client journeys to guide prospects through the conversion process, facilitating the transition from prospects to clients. This role presents an exciting opportunity to help lead our campaign initiatives and contribute to the organization's growth.
Essential Duties and Responsibilities
Translate business and marketing goals into comprehensive, actionable marketing strategies and plans.
Develop, track, and optimize best-in-class integrated marketing plans to achieve business and marketing objectives.
Identify target client segments and advocate for strategies needed to reach them.
Design customized client journeys to guide prospects through the conversion process, facilitating the transition from prospects to clients.
Assist in assigning campaigns and other ad hoc tasks as needed.
Collaborate cross-functionally to identify priority products, determining those best suited for growth and those requiring retention campaigns. Develop tailored marketing plans for each.
Track campaign metrics and adjust tactics to ensure all campaigns meet or exceed goals.
Execute end-to-end marketing campaigns to drive brand awareness and engagement among targeted prospects and clients, aligning with business growth objectives.
Transform digital marketing initiatives, including video and audio strategy, to enhance client engagement and brand presence.
Manage project schedules, keeping stakeholder teams informed about timelines and requirements.
Deliver post-campaign reporting and analysis.
Ensures materials or tactics utilized meet contractual, regulatory, informational, marketing or product management requirements.
Other duties and responsibilities as assigned.
Qualifications:
Knowledge, Skills, and Abilities
Knowledge of
Marketing process and overall business knowledge sufficient to develop marketing strategies within the organization.
Industry trends with the ability to determine and convey their potential impact upon various clients.
Creative production processes.
Investment concepts, practices and procedures used in the securities industry.
Financial services industry to support communication needs at all levels.
Skill in
Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
Proficient in analyzing metrics (KPI's) and using data-driven insights to measure effectiveness of campaigns.
Excellent written and oral communication skills, as well as strong interpersonal skills.
Proven negotiation, conflict resolution and relationship management skill.
Creating client journeys and moving prospects through it.
Creating business development strategies.
Gathering and compiling information and data.
Operating standard office equipment and using required software application to produce correspondence, reports, electronic communication, and spreadsheets.
Ability to
Work with a wide range of constituencies in a decision-making framework.
Be a "player-coach" who assists in leading a high-performing team, fostering a culture of collaboration, innovation, and continuous improvements.
Work in a client-focused and team-based environment.
Be a creative thinker and have an entrepreneurial mindset.
Work in a dynamic, growing environment.
Partner with other functional areas to accomplish objectives.
Gather information, identify linkages and trends and apply findings to assignments.
Manage multiple tasks with changing priorities to meet deadlines and goals in a fast-paced environment.
Communicate effectively, both orally and in writing and make presentations to all sizes of groups and levels of personnel.
Plan, review and evaluate the work of others.
Work independently as well as collaboratively within a team environment.
Lead others in providing a high level of customer service.
Establish and maintain effective working relationships at all organizational levels.
Educational/Previous Experience Requirements
Education/Previous Experience
Bachelor's Degree in Business, Marketing, Communications, or related field and a minimum of ten (10) years of Marketing experience within the financial services industry required.
Or
Any equivalent combination of experience, education, and/or training approved by Human Resources.
Licenses/Certifications
None Required
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