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Director of Marketing- Iowa Wolves
4 months ago
Why Join the Pack? At this organization, we do things a bit differently. We're not your typical sports franchise pouring all of our focus into the playing stage. We're about uniting together to push the culture forward, challenge the status quo, and accomplish things most didn't think was possible Whether you're blazing trails in ticket sales, creating for our brands, or using your passion to elevate our vision, your contributions will always shine bright. Together, we are on a journey where chasing greatness is constant and breaking new grounds is a norm.
What would you do? In this role you are a strategic and creative team leader with an intimate knowledge of audiences, user needs, attitudes, behaviors, trends, and ability to drive strategic planning across multiple marketing channels to achieve business goals. You will work with our marketing team and our cross-functional partners to bring our brand to life and shape our messaging, creative, and overall brand presence. The role requires the ability to lead and mentor a team in a collaborative effort toward the common strategic goals of the organization.
Reasonable accommodations may be made to enable individuals to perform these essential functions:
Own the overall vision and direction for the Iowa Wolves brand and lead a team of brand marketers to deliver on a multi-faceted marketing and brand strategy focused on enhancing revenue and brand opportunities across all teams. Develop comprehensive commercial marketing plan and roadmap.
Partner with departments to conceptualize campaigns that strengthen our platforms and drive revenue for season ticket memberships, premium seating, group initiatives, and individual game ticket sales.
Develop unique selling proposition – clear value proposition and key differentiators.
Work directly with our Corporate Partnerships team to identify new partnership opportunities and service existing partnerships to the fullest.
Lead alignment between marketing, ticket sales & service, partnership sales & service, social responsibility, DE&I, and communications departments.
Facilitate alignment across player brand and digital strategy.
Lead creative team in charge of developing effective concepts designed to clearly articulate strategic objectives and carry concepts through development, refinement, and full production of project design.
Build advertising and media buying strategies and oversee execution to deliver maximum impact.
Create retail vision and strategies for team merchandising across e-commerce and brick and mortar stores.
Plan and manage year-round events that deliver a strong brand presence out in the community and serve as a source for lead and demand generation.
Assist in directing the Live Programming and Entertainment team to deliver a premier in-game experience.
Assist with the annual digital planning process and implementation to further engage and grow audiences through social media, digital platforms, and content.
Collaborate with our Business Intelligence team to expand, monitor, and evaluate marketing decisions.
Manage third-party relationships including brand and media agencies, print houses, influencer audiences, etc.
The above essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time
Knowledge, Skills, Abilities And Other
A Bachelor's degree with a minimum of 10 years of relevant marketing experience in a complex, consumer-facing organization preferred.
Experience partnering with sales, management, and creative leaders to drive distinction in an ambitious consumer marketplace.
Consistent track record of driving measurable business growth through the design and implementation of innovative marketing strategies.
Experience in developing a multi-channel media strategy and executing the plan across traditional and digital channels.
Demonstrated background in developing various creative marketing collateral and campaigns for new and traditional media.
Experience developing and leading successful multi-year brand and conversion campaigns for prestigious brand(s).
Deep knowledge in branding and positioning, you have helped up-level a brand for an enterprise company.
Experience in developing and executing brand architecture, guidelines, and brand identity across a portfolio of products and/or services.
You are a team player, results driven, very detail and process oriented, who loves to work in a diverse and multicultural environment and can foster and invite collaboration.
Strong executive presence and ability to influence and work with senior executives.
Extraordinary communication, interpersonal, and leadership skills that allows you to thrive in a fast-paced, demanding environment.
Highly adaptable – ability to shift priorities, activities, and team mindsets to keep pace with rapidly changing and growing environment, ability to be scrappy.
Proficient in Microsoft Office and Project Management programs.
Specialized Knowledge, Licenses, Etc.
Knowledge of Microsoft Dynamics CRM is ideal.
Knowledge of SQL strongly preferred.
Knowledge of Marketing automation tool Marketo is preferred.
Knowledge of Microsoft Power Automate or equivalent platform is preferred.
Additional Information
Experience: 10+ years of experience working in Marketing/Advertising field within the Professional Sports industry strongly preferred .
Education: Bachelor’s degree in marketing or related field required. Advanced education is preferred.
Work Environment
This job operates in a professional office environment. In addition to working office hours, staff are required to work Iowa Wolves home games as well as external events including, but not limited to, charity and networking events. Hours may include nights, weekends, and holidays. Work is generally sedentary in nature. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available. This job also operates in a sports arena, which includes bleachers/steps..
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate and exchange information with others both in person and over the telephone. The employee frequently is required to remain in a stationary position, as well as operate computers and other office equipment, such as a copy machine, printer and telephone. Staff will frequently ascend and descend bleachers/steps and traverse around the arena both on event days and non-event days. Staff may occasionally move objects weighing up to 15 pounds.
Travel Position may require travel to external events.
EEO Statement
The Iowa Wolves are an equal employment opportunity organization.
Our DEI Commitment
Our Diversity, Equity, and Inclusion initiatives reflect our nature as a Pack. Each one is defined by our collective strength and effort to move everyone forward. Through DEI, we speak up against social injustices, marginalization, and oppression, provide equal opportunities, embrace the differences of others, and create an environment where everyone feels accepted and welcome. Together, we empower each other to be champions of change, help put those around us in a position to win and use our voices for good.
As an organization, we’re proud to commit to accountability, transparency, change, and building DEI into everything we do; because when we do, our community becomes stronger.
E-Verify Statement
We participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot prove this, we will give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) to resolve the issue before any action might be taken against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
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