Marketing Manager

2 weeks ago


Belleville, United States MJ Resurrection Inc Full time
Job Title: Marketing Manager

Company: FW Logistics

Location: Belleville, IL.

About FW Logistics: Founded in 1949, FW Logistics is a leading logistics service provider that seamlessly combines extensive experience with a commitment to personalized service. Specializing in food-grade storage initially, we have expanded our expertise to include contract warehousing, dry storage, hazmat storage, and temperature-controlled warehousing. With over 7 million square feet of warehouse facilities strategically located across the nation, FW Logistics is uniquely positioned to cater to the diverse needs of our clients.

Position Overview: We are seeking an experienced and dynamic Marketing Manager to join our team at FW Logistics. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing initiatives within the logistics industry. As the Marketing Manager, you will play a crucial role in driving brand awareness, customer engagement, and lead generation for FW Logistics.

Key Responsibilities:
  1. Strategic Planning: Develop and implement comprehensive marketing strategies aligned with FW Logistics' business objectives, ensuring consistent brand messaging across all channels.
  2. Content Creation: Create compelling and relevant content for various platforms, including website, social media, newsletters, and other marketing collateral.
  3. Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, and social media advertising, to enhance online visibility and drive customer acquisition.
  4. Market Research: Conduct market research to identify trends, competitor activities, and customer preferences, providing insights for continuous improvement of marketing strategies.
  5. Campaign Management: Plan and execute marketing campaigns, promotions, and events to generate leads and support sales initiatives.
  6. Collaboration: Work closely with cross-functional teams, including sales, operations, and IT, to ensure marketing strategies align with overall business goals.
  7. Analytics and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to measure the effectiveness of campaigns and optimize strategies.


Requirements

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the logistics or supply chain industry.
  • Strong understanding of digital marketing, content creation, and campaign management.
  • Excellent communication and interpersonal skills.
  • Ability to think strategically and execute tactically.
  • Proficiency in marketing software and analytics tools.
Benefits:
  • Competitive salary
  • Health, dental, and vision insurance
  • 401K w/ 4% match Retirement savings plan


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