Social Media Coordinator

2 weeks ago

Greensboro, United States The Fresh Market Full time

The Fresh Market & You:Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution Added Benefits for choosing The Fresh Market Team: Team member discount up to 40% Health, Dental & Vision insurance available for individual, spouse, partner, and family. And much more 401K contribution and match for part-time and full-time team members. Personal time off and additional time off purchase plans availableAbout the Position:The Fresh Market currently has an opening for an Social Media Coordinator in our Store Support Center (099). The Social Media Coordinator will maintain The Fresh Market's presence across various social media platforms and report on content performance to drive sales, awareness, engagement and overall expansion of The Fresh Market's digital presence. This individual will be responsible for creating, scheduling, and implementing social media campaigns; reporting weekly on content performance, platform optimization, trends and competitive activity; and benchmarking performance to build The Fresh Market's brand presence through social media. #LI-CL1 #LI-HYBRIDWhat You'll Do:Partner with Social Media Director and Social Media Manager on:Monthly social media plan/calendar to bring the monthly Magazine to life and promote seasonal and holiday offerings plus high priority initiativesVideo production (ideation, filming, editing, post writing) and uploading across platformsIdentify trends that will drive engagement and highlight relevant trends and platform updates in weekly reportSocial media content strategy & goals by channelTag all social media content in Sprout Social for analysis by channel, content topic, seasonality, and type of video.Track and analyze performance of all social content and provide weekly and monthly reports on KPI's across each channel and for priority campaigns.Create monthly Social Performance Plan supporting the Marketing Calendar-defining what we are measuring, testing and learning on social channels each month.Track social media trends to identify test & learn opportunities and for inclusion in weekly performance report.Support Social Media Manager and Community Specialist on social community management, responding to guest comments, messages and reviews.Track commonly asked questions and answers for direct conversations with guests and escalate conversations to Guest Care or PR/HR as needed.Ensure all planned content is delivered and posted according to the monthly calendar.Maintain consistency between social media calendar and cross-functional marketing calendar that is reviewed and distributed weeklyRepresent The Fresh Market brand in social media content.Collaborate with other departments to review social media posts, manage internal approval process, customer inquiries and feedback.Ensure deadlines are adhered to internally and externally.Qualifications:At a minimum, you will need:Bachelor's degree in a marketing, communications or related field is required.2+ years digital marketing and social media coordination experience.Astute on industry best practices with ability to adjust to ever changing digital and social media environment, brand evolution and the company's strategic initiatives.Exceptional communication, social media copywriting and editing skills (writing samples will be required) with ability to create content and copy that's aligned with brand personality and standards.Ability to tag, track and analyze social media performance data to identify trends and derive insights on top performing content each week.Skills and experience filming and editing videos for social media using native apps and CapCutPossess a deep understanding of all social media platforms and management tools, optimizing content accordingly.Positive and solution driven attitude, detail and customer oriented with ability to multitask and organize in high paced worked environment.REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.We are proud to be an Equal Opportunity Employer:Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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