Marketing Manager- Refraction

3 weeks ago


Trenton, United States Topcon Healthcare Full time

For over 90 years, Topcon’s vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients’ health and quality of life.

We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button.

By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society’s most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.

At Topcon Healthcare, we don’t wait for the future. We invent it. Join us.

Learn more about working with us at topconcareers.com

Topcon Marketing Managers (MM) are the product and market experts for their assigned product portfolios. They are responsible to help drive sales and increase profitability of assigned products. In addition, Marketing Managers are responsible for portfolio-related marketing materials, competitive analysis, and representing the Voice of the Customer and market opportunities internally to Product Management and Leadership. Work with training department to shape messaging and focus for their product courses. Key to the success of the MM is building successful relationships with the executive team, the sales force, product management, and with key opinion leaders (KOL).

Responsibilities

Develop and implement annual marketing plans to drive product line success Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed. Create and execute commercialization plans. Foster KOL relationships and a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans. Ensure customer satisfaction by proactively soliciting feedback. Effectively commercialize new products and product updates. Create strong positioning statements and selling messages. Produce effective sales aids and clinical marketing collateral to support selling efforts. Collaborate with Marcom and Digital teams to develop successful lead generation programs. Supporting sales and customer training efforts with product content and deliver training as needed. Initiate and execute creative projects to accelerate market interest in key products. Develop project briefs (including messaging) for key projects related to assigned product portfolio. Provide information for management by preparing special analyses and reports as requested. Support product line demonstrations and sales efforts at key trade shows. Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses. This job requires 30% overnight travel, often including weekends. This position will be remote.

Preferred Qualities And Experiences

High-level analytical skills and an ability to think strategically to solve complex business problems. Ability to engage in in-depth clinical conversations as it relates to product. Ability to manage multiple projects simultaneously and update priorities as needed. Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers. Strong clinical writing skills. Experience in eye care market. BA/BS required. 5+ years of medical industry or eyecare clinic experience.

#J-18808-Ljbffr


  • Marketing Manager

    2 weeks ago


    Trenton, United States EPM Scientific Full time

    We are seeking an experienced Pharmaceutical Marketing Manager to join our client's team and play a key role in developing and executing portfolio and marketing strategies for their pharmaceutical products. The ideal candidate will have a strong understanding of the pharmaceutical industry with preferred generic pharmaceuticals experience, proven experience...

  • Marketing Manager

    2 days ago


    Trenton, United States ARC Risk and Compliance Full time

    Job Description This is a remote position. Marketing Manager Company Information ARC Risk and Compliance has been in business for 15 years and is a boutique consulting firm that provides anti-money laundering and fraud compliance consulting to financial institutions, broker dealers, insurance companies, and more. We are an award-winning and veteran-owned...

  • Marketing Manager

    3 weeks ago


    Trenton, United States Elevate Sports Ventures Full time

    Marketing Manager Position at Wavework Wavework is seeking a dynamic Marketing Manager to drive our B2B sports marketing initiatives to professional and collegiate sports teams, sports leagues and conferences, and entertainment venues. This position is responsible for promoting Wavework’s VIP experience management platform by creating compelling content,...

  • Marketing Manager

    16 hours ago


    Trenton, United States PNY Technologies Full time

    MAIN FUNCTION: Manage all functions and responsibilities of Pro Marketing initiatives. Activities related to web platforms (company website (PNY.com), Partner Portal, Email Service Provider, CRM System, Sharepoint) for the OEM/Commercial team. Oversee and lead the Advertising strategy on a quarterly basis with the team. Work closely with team members on...

  • Marketing Manager

    2 days ago


    Trenton, United States Crum and Forster Full time

    Marketing Manager Job Locations US-NJ-MORRISTOWN | US-NJ-Remote | US-NY-Remote | US-PA-Remote Job ID 2024-3691 Category Marketing Type Regular Division A&H Crum & Forster Company Overview Crum & Forster (C&F) , with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines...

  • Marketing Manager

    16 hours ago


    Trenton, United States Adventure Travel Trade Association Full time

    Who are we: At Nomadic Expeditions, we specialize in creating extraordinary travel experiences that inspire a deep connection to the world's most captivating destinations. Our team of travel enthusiasts and experts craft tailor-made itineraries that cater to the unique preferences and desires of our clientele. We are dedicated to providing top-notch service...


  • Trenton, United States Cypress Human Capital Management, LLC Full time

    Overview This role is a contractor role to help while a team member is out on leave. The ideal candidate plays a critical role with the ownership and management of content marketing solutions. You would be required to create cross-channel content marketing strategies to enhance our brand presence, communicate our value proposition, support the sales process,...


  • Trenton, United States Rohrer Aesthetics Full time

    Rohrer Aesthetics, Inc., a reputable leader in the aesthetics industry, is currently seeking an ambitious and creative Senior Marketing Manager to join our dynamic team. If you are an experienced marketer and are excited about promoting products in the high growth aesthetics market with on cutting-edge technology, then this is the perfect opportunity for...


  • Trenton, United States Colonial Surety Company Full time

    Colonial Surety Company is an insurance company licensed for business in every state, listed by the U.S. Treasury as an approved surety, and rated“A Excellent” by A.M. Best Company. Our distinct, digital product platform has recently expanded to include important liability coverages for small and mid-size businesses. Founded in 1930, we use our...


  • Trenton, United States TerraCycle Full time

    Job Type Full-time Description TerraCycle Overview Headquartered in Trenton, N.J., TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to eliminate waste and develop practical solutions...

  • Marketing Manager 2

    18 hours ago


    Trenton, United States Digitechlabs Full time

    We are looking for Marketing Manager for one of our direct client. Here are position details. Top 3 Skills: Market research, analytical, communication Position – Cross Category Insights Manager RESPONSIBILITIES Overall Responsibilities: Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer...


  • Trenton, United States Bulbrite Industries Full time

    We are looking for a SR. Marketing Manager to lead our internal marketing communications team. This role would in essence run our internal agency with each of our sales verticals as their clients. They must be able to merchandise and market our product for different target customers and consumers. This role will be responsible for 360 degree marketing for...


  • Trenton, United States Carvana Full time

    At Carvana, we sell cars, but we are not salespeople. We have made it our mission to create a hassle-free way for people to buy and sell cars. We saw a huge problem with how much of a headache it is to buy a car the traditional way, so we committed ourselves to put customer satisfaction at the core of our business, we have built a no-pressure, no-haggle...


  • Trenton, United States Green Thumb Industries (GTI) Full time

    The Role The Manager of Regional Marketing is a new position at Green Thumb. It is responsible for developing, managing, and executing the NY/NJ/MD region’s trade and retail marketing programming to accelerate our growth in the market. GTI’s sales and retail footprint have rapidly grown and reached a scale that requires additional focus on key local...


  • Trenton, United States Walmart Full time

    Position Summary... What you'll do... Walmart has a vision of putting Walmart into culture and culture into Walmart, bringing together online and offline experiences, marketing, corporate affairs, omnichannel merchandising, research and more — to have impact and drive brand relevancy – and get customers to reconsider the Walmart they think they know. The...


  • Trenton, United States Sensient Technologies Full time

    Job Description Sales Account Manager: Specialty Markets for Agriculture, Turf, Ornamental, Household, Institutional and Industrial customers At Sensient Technologies, we are experts in the science, art and innovation of color and flavor. We are market savvy and visionary. We are problem solvers. And we will be better with you. Do you have energy and...


  • Trenton, United States System One Full time

    Marketing Coordinator Job Information: Full time, contact-to-permanent opportunity Location: Barnegat, NJ with occasional travel throughout New Jersey Schedule: Monday - Friday, 8:00 AM - 4:30 PM or 8:30 AM - 5:00 PM (In the office. Not a remote position) Marketing Coordinator Responsibilities: Manage a variety of marketing, public relations, and business...

  • Director of Marketing

    17 hours ago


    Trenton, United States Edgewood Properties Full time

    Since its founding in 1992, Edgewood Properties has established itself as a leading real estate development and property management company. With corporate headquarters in New Jersey, the company is on a course of growth leading to activities across the nation. Given ongoing construction and development plans, our current apartment portfolio of 5,000 plus...

  • Marketing Director

    2 days ago


    Trenton, United States Biocodex Full time

    Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923. Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex...


  • Trenton, United States Manager's Office Marketing & Management Services Full time

    Seeking Enterprise Account Managers in varied commercial and federal sales territories in North America. The successful candidate will develop and manage customer relationships that lead to the sale of Third Party Risk Management and Monitoring products and related services. The Enterprise Account Manager has responsibility for all business in the territory,...