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Senior Director of Marketing Operations and Analytics

3 months ago

Santa Clara, United States Palo Alto Networks Full time
Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Your Career

The Senior Director of Marketing Operations & Analytics is responsible for driving marketing effectiveness, efficiency and quantify business contribution by operationalizing and optimizing marketing strategy, planning, and measurement. The ideal candidate loves to dig into data, refine processes, and is adept at uncovering and synthesizing key insights in an understandable way. Reporting to VP Marketing Strategy and Planning you'll have the opportunity to shape where you work, making a direct impact across the business and marketing organization.

Your Impact

•Develop, pilot, and implement scalable impact-level marketing measurements, analytics, and executive reporting on marketing's contribution to the business including dashboards

•Build and oversee a team of centralized analytical resources to drive the analysis and strategy of go-to-market segmentation and growth opportunities, from new customer acquisition through to wallet expansion

•Orchestrate the annual and quarterly marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing's goals are aligned with sales and product objectives

•Coordinate the budget strategy and manages the budget allocation and reconciliation process

•Understand data strategy development and infrastructure deployment, including data management and governance

•Understand Agile methodology

•Deliver effective change management and communications for process and transformation across Marketing

Your Experience

•7-10 years of marketing experience, ideally in an operations role

•5+ years people management, including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)

•Understanding of sales and product life cycles and their respective pressures on the marketing organization to drive demand and revenue.

•Demand creation/field marketing experience is desirable

•Strong business acumen and cross functional partnering skills

•Data-driven marketing strategy, planning, budget and organizational alignment experience

•Proven ability to develop and lead analytic models including: lifetime value, campaign, customer segmentation, propensity

•Comfortable navigating in ambiguity and managing competing priorities

•Consulting experience is a plus

•Strong communication skills, sense of humor and an ability to adapt to audience needs and influence

•Ability to translate quantitative data into actionable recommendations

•Experience with marketing technology and tools including Marketo, BI Tools (e.g. Tableau, Domo)

The Team

Our Marketing team has an opportunity like no other in any industry: high-impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes affecting our industry and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.