Senior Manager, Marketing Intelligence

3 weeks ago

Bethesda, United States CareerBuilder Full time

Job Number

24017254
Job Category

Sales & Marketing
Schedule

Full-Time
Located Remotely?

N
Relocation?

N
Position Type

Management
JOB SUMMARY
*This is a hybrid only role, located in our Bethesda, MD HQ.
The

Senior Manager, Marketing Intelligence

supports the business priorities of Marriotts Marketing organization. This position is an

individual contributor

and part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriotts marketing strategies. As a Marketing Intelligence Senior Manager, the role will contribute to a number of projects, initiatives or analyses within the Marketing realm, with a specific focus on digital marketing.
CANDIDATE PROFILE
Education and Experience Required

4-year degree

from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business, Math or other quantitative discipline

4 or more years of relevant professional experience

, demonstrating progressive career growth and a pattern of exceptional performance
3 or more years extensive experience using data analysis required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques

Strong to expert

SQL

skills

and experience integrating large datasets from multiple systems and sources

Experience analyzing paid media, digital analytics and email marketing data using ESP or Ad serving data and Adobe Experience Cloud or Google Analytics
Working knowledge of digital marketing strategies and tactics and demonstrated experience analyzing complex, multi-faceted online marketing programs
Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set and independently managing multiple projects
Education and Experience Preferred
Advanced degree in operations research, applied mathematics, statistics, economics, business analytics, engineering etc.
Experience manipulating large data sets in

Python or R

, and visualizing outputs in

Tableau

is a strong plus
Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital attribution, predictive modeling, customer segmentation, and marketing effectiveness
CORE WORK ACTIVITIES
Support Marketing Analytics
Analyze detailed online behavioral data, enterprise customer data, and transactions data to improve conversion rates and the profitability across Marriotts digital marketing efforts.
o Present analysis and reports (scheduled and ad hoc) on the effectiveness of these programs to marketing teams and senior management.
o Partner with marketing agencies and vendors to integrate additional external data sources and broaden analysis.
Build predictive statistical models to help define Marriotts online customer acquisition and revenue generation strategies, improve online marketing program ROI, and increase hotel profit.
o Construct test plans to quantify lift of marketing programs over a control.
Sets up and manage program KPIs by designing and implementing comprehensive, measurable testing plans.
Synthesizes data to translate results into KPIs for the evaluation of the efficacy of campaign. Partners with Marketing leaders to support their efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for future efforts.
Conducts deep dive analytics relative to customer acquisition.
Develops and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.
Provides project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communications.
Helps define technical standards for online marketing analysis and reporting data, including data acquisition, data management, and report development, distribution and maintenance.
o QA campaign reporting processes, analyses and data models. Ensure that tracking applications are working properly and data is accurate and consistent for analysis.
o Help monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issues.
Delivering on the Needs of Key Stakeholders
Solves business problems using data and analytically based solutions.
Identifies creative solutions to complex and challenging analytical problems.
Provides technical expertise and support to persons inside and outside of the department.
Develops specific goals and plans to prioritize, organize, and accomplish work.
Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
Collaborates with internal partners and stakeholders to support business/initiative strategies.
Communicates concepts in a clear and persuasive manner that is easy to understand.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Demonstrates an understanding of business priorities.
Additional Responsibilities
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
Demonstrates self confidence, energy and enthusiasm.
Keeps up-to-date technically and applies new knowledge to job.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.

Be

where you can do your best work,

begin

your purpose,

belong

to an amazing global team, and

become

the best version of you.

#J-18808-Ljbffr

  • Senior Manager, Marketing Intelligence

    2 weeks ago

    Bethesda, United States Marriott Full time

    Job Number 24017254 Job Category Sales & Marketing Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY *This is a hybrid only role, located in our Bethesda, MD HQ. The Senior Manager, Marketing Intelligence supports the business priorities of Marriott’s Marketing organization. This position is an individual contributor...

  • Marketing Manager

    2 weeks ago

    Bethesda, United States Volt Full time

    About VOLT AI: VOLT AI is a cutting-edge provider of real-time video intelligence, revolutionizing security and incident management for businesses. Our technology offers comprehensive solutions for security teams, empowering them to track people and objects across multiple locations effortlessly. Founded by veterans from esteemed organizations like the U.S....

  • Marketing Manager

    1 week ago

    Bethesda, United States Volt Ai Full time

    About VOLT AI: VOLT AI is a cutting-edge provider of real-time video intelligence, revolutionizing security and incident management for businesses. Our technology offers comprehensive solutions for security teams, empowering them to track people and objects across multiple locations effortlessly. Founded by veterans from esteemed organizations like the U.S....

  • NCSC/SSD/Senior Advisor

    3 weeks ago

    Bethesda, United States Office of the Director of National Intelligence Full time

    Summary The mission of the National Counterintelligence & Security Center is to lead and support the . Government's counterintelligence (CI) and security activities critical to protecting our nation; provide CI outreach to . private sector entities at risk of foreign intelligence penetration; and issue public warnings regarding intelligence threats to...

  • Marketing Coordinator

    2 weeks ago

    Bethesda, United States Collage Group Full time

    LOCATIONHybrid: 1-2 days/week, Bethesda MDTHE ROLECollage Group is seeking a Marketing & Communications Coordinator to join our innovative and growing team in our mission to help organizations unleash the power of cultural intelligence to drive brand growth.As a Marketing & Communications Coordinator you will be responsible for implementing marketing...

  • Marketing Coordinator

    2 weeks ago

    Bethesda, United States Collage Group Full time

    LOCATION Hybrid: 1-2 days/week, Bethesda MD THE ROLE Collage Group is seeking a Marketing & Communications Coordinator to join our innovative and growing team in our mission to help organizations unleash the power of cultural intelligence to drive brand growth. As a Marketing & Communications Coordinator you will be responsible for implementing marketing...

  • ODNI Chief Data Scientist

    3 weeks ago

    Bethesda, United States Office of the Director of National Intelligence Full time

    Summary The Policy & Capabilities Directorate ensures the IC is best postured for the threats and challenges of an uncertain future, through strategy, policy, and capabilities development. Comprised of 7 organizations, PC oversees IC Human Capital; Acquisition, Procurement & Facilities; Intelligence Advance Research Projects Activity; Science &...

  • Marketing & Communications Coordinator

    2 weeks ago

    Bethesda, United States Collage Group Full time

    Job DescriptionJob DescriptionLOCATIONHybrid: 1-2 days/week, Bethesda MDTHE ROLECollage Group is seeking a Marketing & Communications Coordinator to join our innovative and growing team in our mission to help organizations unleash the power of cultural intelligence to drive brand growth. As a Marketing & Communications Coordinator you will be responsible...

  • Intelligence Analyst SME

    3 weeks ago

    Bethesda, United States Analytic Solutions Group Full time

    Job DescriptionJob DescriptionSeeking a Microelectronics Mission Manager SME to support an Intelligence Community (IC) program in Bethesda, Maryland. An Active TS/SCI with polygraph security clearance is required for this position. The candidate will support Government staff in developing a broad range of written products in support of senior leadership and...

  • Senior Manager

    4 weeks ago

    Bethesda, Maryland, United States Bethesda Marriott Full time

    Additional Information US & CanadaJob Number Job Category Development & FeasibilityLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJob Summary As a member of the US & Canada Feasibility team, the Sr. Manager, Feasibility will play...

  • Senior Manager

    4 weeks ago

    Bethesda, Maryland, United States Marriott International Full time

    Additional Information US & CanadaJob Number Job Category Development & FeasibilityLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY As a member of the US & Canada Feasibility team, the Sr. Manager, Feasibility will...

  • Senior Manager, Marketing Program Integration

    4 weeks ago

    Bethesda, United States Bethesda Marriott Full time

    Additional Information Remote position.Job Number 24037068Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJob SummaryThe Senior Manager, Marketing Program Integration  is responsible for leading...

  • Executive Assistant for Director of Cybersecurity Group

    3 weeks ago

    Bethesda, United States Office of the Director of National Intelligence Full time

    Summary The Intelligence Community (IC) Chief Information Office (CIO) is responsible for advancing the Intelligence Community's mission by driving secure collaboration, integration, and information sharing; identifying and addressing information enterprise risks; and providing strategic leadership and oversight of the IC's enterprise architecture and...

  • Marketing Manager

    1 week ago

    Bethesda, United States OneDigital Full time

    Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling...

  • Senior Manager, Marketing Program Integration

    4 weeks ago

    Bethesda, Maryland, United States Bethesda Marriott Full time

    Additional Information Remote position.Job Number Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJob SummaryThe Senior Manager, Marketing Program Integration is responsible for leading marketing...

  • Senior Advisor for Financial Management

    3 weeks ago

    Bethesda, United States Non-Departmental Agency Full time

    Summary The Office of the Chief Financial Officer (CFO) leads the development, negotiation, and presentation of the National Intelligence Program (NIP) budget on behalf of the Director of National Intelligence to the President and the Congress. The CFO's three main responsibilities...

  • Senior Advisor for Financial Management

    4 weeks ago

    Bethesda, Maryland, United States Non-Departmental Agency Full time

    Summary The Office of the Chief Financial Officer (CFO) leads the development, negotiation, and presentation of the National Intelligence Program (NIP) budget on behalf of the Director of National Intelligence to the President and the Congress. The CFO's three main responsibilities include resource management (budget analysis, formulation, justification,...

  • Marketing Lead

    6 days ago

    Bethesda, United States Volt Ai Full time

    About VOLT AI: VOLT AI is a cutting-edge provider of real-time video intelligence, revolutionizing security and incident management for businesses. Our technology offers comprehensive solutions for security teams, empowering them to track people and objects across multiple locations effortlessly. Founded by veterans from esteemed organizations like the U.S....

  • Mission Program Analyst for CITADEL

    3 weeks ago

    Bethesda, United States Office of the Director of National Intelligence Full time

    Summary The mission of the National Counterintelligence & Security Center is to lead and support the . Government's counterintelligence (CI) and security activities critical to protecting our nation; provide CI outreach to . private sector entities at risk of foreign intelligence penetration; and issue public warnings regarding intelligence threats to...

  • Intelligence Analyst SME

    3 weeks ago

    Bethesda, Maryland, United States Analytic Solutions Group Full time

    Seeking a Microelectronics Mission Manager SME to support an Intelligence Community (IC) program in Bethesda, Maryland. An Active TS/SCI with polygraph security clearance is required for this position. The candidate will support Government staff in developing a broad range of written products in support of senior leadership and USG policymakers. Primary...