Marketing Coordinator

1 month ago

Bethesda, United States Collage Group Full time

LOCATION

Hybrid: 1-2 days/week, Bethesda MD

THE ROLE

Collage Group is seeking a Marketing & Communications Coordinator to join our innovative and growing team in our mission to help organizations unleash the power of cultural intelligence to drive brand growth.

As a Marketing & Communications Coordinator you will be responsible for implementing marketing initiatives, ranging from virtual and in-person events to digital campaigns, with a focus on high-quality lead generation, member and prospect engagement, and B2B revenue growth. Reporting to the Senior Director of Marketing, partnering with commercial team leads, you will manage day-to-day partnership and events communications, business intelligence projects, and digital marketing campaigns.

KEY RESPONSIBILITIES

  • Write engaging event copy and promotional collateral to drive event registration and attendance.
  • Manage Collage Group calendar of sponsorships and exhibits at tradeshows; coordinate pre-event logistics, onsite experiences and post-event reporting.
  • Manage and execute strategic partnership agreements across Collage Group member brands and external organizations with a focus on lead generation and brand-building.
  • Manage award submissions calendars, coordinating across teams for entries that generate brand awareness and recognition for Collage Group and its member brands.
  • Gather, analyze and report data from internal and external sources to enable marketing and commercial teams.
  • Develop, implement, measure, and refine omnichannel B2B lead-generation campaigns leveraging graphic design and digital marketing tools.
  • Measure and report on marketing initiatives and make recommendations for campaigns.

QUALIFICATIONS

  • BA/BS in marketing, communications, public relations, or related
  • 2+ years in marketing, event planning, communications or related required; preferably for a marketing/PR agency, tech company or large consumer brand
  • Experience with CRM, email marketing, web development, and database tools; Marketo, Salesforce, WordPress and Snowflake a big plus
  • Strong written and verbal communication skills, including editing
  • Exceptional project and time-management skills, including the ability to handle multiple projects simultaneously and meet deadlines
  • Able to work both independently with minimal supervision, and cross-functionally to balance a range of projects, objectives and business needs.
  • Highly motivated, extremely organized, self-directed individual with keen attention to detail

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