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Marketing Associate

4 months ago

Salt Lake City, United States YMCA of Northern Utah Full time

Overview:

The Marketing Manager collaborates with the Marketing and Communications Directors and other departments to bring the Y brand vision to life through creative, innovative campaigns that drive revenue and build awareness. Following Y-USA brand guidelines, the marketing manager assists in designing print, digital, and video collateral for the entire organization and guides the effort to visually represent the Y as a leading non-profit.

Responsibilities:
  • Design, produces and distributes marketing materials and program information (day-to-day graphics for flyers, invitations, billboards, advertisements, and social media) to promote YMCA programs in accordance with a marketing plan and YMCA brand strategy and style guidelines.
  • Works with Director of Marketing to conceptualize and develop marketing campaigns.
  • Monitors brand compliance in all print, digital and video communications.
  • Proofs and approves any staff-created flyers or collateral.
  • Manages multiple, varied projects with complex timelines and production schedules.
  • May perform proofreading as well as some copywriting/editing of YMCA materials.
  • Can work within well- established brand guidelines ensuring fidelity, look and feel, as well as creative ways to share the message. Works to ensure that all demographics are represented.
  • Manages social media accounts. Posts social media ads to specialized markets, track performance, and adjusts when necessary. Posts programs photos following the marketing calendar.
  • Assists in providing training for all staff in online brand cohesion software and social media manager.
Qualifications:
  • At minimum, degree progress or equivalent experience in marketing, communications, or graphic design
  • Proficient in Adobe Suite, Canva/Marq, Social Media, SEO
  • Proficient in Microsoft Office
  • Excellent oral and written communication skills. Detail-oriented with problem solving skills.
  • Demonstrated experience setting and managing priorities
  • Demonstrates an active willingness to learn and grow; accepts constructive criticism; works cooperatively as a team member
  • Ability to pass and obtain FBI Background check and fingerprint clearance
Benefits:
  • 100% off Childcare programming
  • Employee & Employer Retirement Contribution Options
  • Professional Development Assistance
Posted Salary Range:
USD $18.05 - USD $22.57 /Hr.