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Events Marketing Manager

2 months ago

Salt Lake City, United States Deseret Book Full time
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Events Marketing Manager

Starting Date

Immediately

Location

Deseret Book Corporate Office

55 N 300 W

Salt Lake City, UT 84101

Position Type

Full Time

Wage

$55K - $65K/year

Salary to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data

The Events Marketing Manager will lead the marketing efforts for Deseret Book Company events nationally. The ideal candidate must have hands-on experience in creating marketing, strategic planning, and executing go-to-market strategies for events, with a primary focus on targeting members of The Church of Jesus Christ of Latter-day Saints, as well as other Christian faiths.

The Events Marketing Manager is responsible for developing tailored strategies for each event, clearly communicating the value proposition to customers through various channels, and coordinating with the events production and social media teams, designers, and other marketing managers to meet all marketing needs. This role also includes reporting on sales and insights to guide future event marketing efforts. Deseret Book is a media and lifestyle company that caters to members of The Church of Jesus Christ of Latter-Day Saints.

Successful candidates need to have a deep understanding of the needs and culture of members of the Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate effectively with others, provide and receive focused feedback, and expand event audiences.

This position is part of our fast-paced, friendly, creative, and inspiring marketing team.

RESPONSIBILITIES INCLUDE:

85% Marketing Strategy Creation and Implementation. Research and analyze market trends to develop effective B2C marketing strategies that will reach and motivate the target audience and grow our customer base. Execute those plans by working with channel managers, media buyers, and other team members in a collaborative and cooperative environment. Analyze KPIs, including ticket sale performance, engagement, and audience/customer base, and adjust accordingly.

15% Team Management. Manage and oversee the marketing coordinator responsible for events communication for Magnify, Deseret Book Presents, and associated brands. Assist in developing and implementing marketing strategies. Infuse innovative marketing practices to enhance customer experience and engagement, while expanding customer base and driving sales growth.

REQUIRED SKILLS
  • Bachelor's degree in marketing, communications, Public Relations, or related field
  • A minimum of 3-5 years work experience in strategic and events marketing
  • Proven customer acquisition experience
  • Strong communication skills, and ability to present event ideas and plans to stakeholders
  • Highly organized and able to work in a fast-paced environment
  • Detail-oriented: Ability to analyze results, prioritize work, and organize time
  • Experience with medium to large-scale events marketing
  • Strong problem-solving and decision-making skills
  • Understanding of SEO/digital marketing a plus
  • Ability to get out of your comfort zone and make connections with potential clients and vendors
  • Proficient with technology: Microsoft Suite (Word, Excel, PowerPoint)
  • Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
  • Self-motivated and great self-manager
  • Great team player and works well in a collaborative environment
  • Must be current on market trends and customer needs in conjunction with company mission, brand, and audience
BENEFITS
  • Excellent medical, dental, and life insurance
  • 401(k) savings plan with company matching funds
  • Company-funded retirement plan
  • Merchandise discount
  • Discounted UTA Eco pass
  • Paid leave and holidays
  • Great work environment
  • Fully stocked breakroom
  • Hybrid work schedule: two days in-office, three days remote


EQUAL OPPORTUNITY AND DIVERSITY

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.