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Marketing and Communications Specialist

1 month ago

Silver City, United States Testing Solutions Inc Full time

About Us: IAAP (International Association of Administrative Professionals) is a dynamic and thriving organization dedicated to serving the needs and interests of our diverse membership community and beyond. We bring together professionals, businesses, and individuals who share a common passion and commitment to the profession. Job Overview: The Marketing and Communications Specialist will be responsible for overseeing and posting on our social media platforms, managing and crafting communications, and handling graphic design needs. They will play a crucial role in enhancing our brand's visibility and engagement; utilizing an innovative and resourceful nature, combined with strategic thinking capabilities, they will connect daily tasks to the overall vision and purpose of the brand. Key Responsibilities: Social Media Management: Oversee and manage the association’s social media platforms (e.g., Facebook, TikTok, LinkedIn, Instagram). Develop and schedule engaging content that promotes the association’s activities, values, and mission. Monitor social media channels for trends, interactions, and feedback, and respond appropriately. Communications Management: Craft and distribute clear, compelling communications to members and external audiences. Ensure all communications are consistent with the association’s voice and brand guidelines. Collaborate with other departments to gather information and create content for newsletters, emails, and other communications. Graphic Design Management: Oversee graphic design projects from conception to completion. Create/source visually appealing graphics for use in digital and print materials. Ensure all graphic design work aligns with the association’s brand and marketing strategies. Paid Advertising Management: Develop and execute paid advertising campaigns on various platforms (e.g., Google Ads, social media ads). Monitor and analyze the performance of advertising campaigns, making adjustments as needed to maximize ROI. Research new advertising options to create greater reach and awareness for the organization and brand. Strategic Thinking and Innovation: Maintain high awareness of industry trends, competitor activities, and emerging technologies. Innovate and propose new marketing strategies and tactics to enhance the association’s reach and engagement. Connect day-to-day marketing activities to the association’s overall strategic goals and brand vision. Qualifications: Requires a high school diploma Bachelor’s degree in marketing, communications, graphic design or similar field preferred, or a combination of the equivalent in specific work-related experience and commensurate work history. Three to five years of experience in social media management, communications, branding required. Requires intermediate to advanced knowledge of Adobe Creative Suite. Requires advanced knowledge of all social media platforms and their trends, uses, target audiences, and advertising capabilities Required intermediate knowledge of Microsoft Office and CRM platforms with willingness and ability to learn new systems. Ability for up to 5% domestic travel. Competencies: Alignment to IAAP’s culture, purpose, strategy, and leadership philosophy Strong writing, editing, and proofreading skills Must exhibit initiative, able to use good judgment, problem solving skills and take appropriate action Must be self-directed and able to work independently; plans work and carries out tasks without detailed instructions High awareness of and attention to detail Strategic thinker with the ability to see the big picture and connect it to task work Ability to lead by example and support strategic initiatives Must be a great relationship builder; enjoys engaging with various types of people and personalities Listens and responds effectively to questions; resolves problems Embraces change, innovation, and continuous improvement and influences others to do the same Ability to analyze and interpret information and apply it appropriately to recommendations and decisions Ability to maintain confidentiality and appropriate discretion Language Skills: Requires strong written and verbal communication skills Must present a professional approach in all communications Ability to effectively present information and respond to questions from diverse groups of individuals (internal team members, external customers and vendors, board members, ) Ensures understanding by asking clarifying questions and restates understanding for IAAP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. AMERICANS WITH DISABILITY SPECIFICATIONS The physical demands and work environment characteristics below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands : May be required to lift or move up to 20 pounds Must be able to hear and speak effectively with customers by telephone or video chat Requires keyboarding capabilities to respond using a computer Visual acuity to read and develop written materials Prolonged periods of sitting and using the computer Work Environment : Typically in a normal office or home office environment but travel requirements result in other work settings at event venues Must be able to concentrate /focus with constant interruptions May be required to work some overtime #J-18808-Ljbffr