Marketing Communications Specialist
1 month ago
Location: Peachtree City, GA
Duration: 6 month contract
Pay: $35.50/hr
As a Marketing Communications Specialist II, you will take on a more senior role in the development and execution of marketing communication strategies to drive brand awareness, engagement, and lead generation. You will lead cross-functional initiatives, manage campaigns, and provide strategic guidance to achieve marketing objectives.
Functions:
- Develop and implement comprehensive marketing communication strategies and plans to support business goals and objectives.
- Lead the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.
- Collaborate with cross-functional teams to develop compelling marketing content, including written copy, graphics, videos, and interactive media, that resonates with target audiences.
- Manage the production and distribution of marketing materials, ensuring consistency, quality, and alignment with brand guidelines.
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and optimization.
- Monitor and report on campaign performance metrics, including ROI, engagement metrics, and lead generation, to evaluate effectiveness and inform future strategies.
- Provide strategic guidance and mentorship to junior team members, fostering professional development and collaboration.
Required Qualifications:
- Bachelor s degree in Marketing, Communications, Journalism, or related field.
- 3-6 years of experience in marketing communications, digital marketing, or a related role.
- Proven track record of developing and executing successful marketing communication strategies and campaigns.
- Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
- Excellent written and verbal communication skills, with a focus on storytelling and brand messaging.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- Analytical mindset and ability to leverage data and insights to drive decision-making and optimization.
Preferred Skills:
- Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Marketo, Salesforce).
- Knowledge of SEO best practices and content optimization techniques.
- Familiarity with graphic design software and multimedia production tools (e.g., Adobe Creative Suite, Canva, Adobe Premiere).
- Understanding of branding principles and brand management strategies.
- Previous experience in B2B marketing or technology industry is a plus.
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