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Brand Manager FLOR

4 months ago

Atlanta, United States Interface Full time

Interface, Inc. is a global flooring company specializing in carbon neutral carpet tile and resilient flooring, including luxury vinyl tile (LVT) and nora® rubber flooring. We help our customers create high-performance interior spaces that support well-being, productivity, and creativity, as well as the sustainability of the planet. Our mission, Climate Take Back™, invites you to join us as we commit to operating in a way that is restorative to the planet and creates a climate fit for life.

FLOR Brand Manager

Position Summary:

The role of FLOR Brand Manager is pivotal to the brand's leadership team, with the primary responsibility of developing and implementing integrated marketing strategies across all channels, encompassing residential and commercial sectors. Leading cross-functional teams, this position drives the global product strategy, overseeing product positioning, new product development, and launch initiatives for five seasonal releases annually. Additionally, the FLOR Brand Manager oversees the creation and deployment of print assets, spearheading catalog development across multiple channels, from inception to distribution, ensuring effective product selection, placement, design, and circulation while aligning cross-functionally on digital implementations. Proficiency in financial forecasting and budget management is imperative. The FLOR Brand Manager reports directly to the Director of Brand Management.

Education Requirements:

  • Bachelor's Degree in Marketing or a related field
Skills & Experience:
  • 5+ years of experience in marketing, brand management, or related field
  • Proven track record in brand marketing & commercialization strategies
  • Strong understanding of both B2C and B2B buying behaviors and the ability to develop effective messaging and positioning's that resonate with customers
  • Passion for design and a strong creative sensibility
  • Strong analytical and problem-solving skills with the ability to use data and insights to inform decision-making
  • Experience leading and managing a high performing team
  • Exceptional organizational and cross-functional partnership skills
  • Outstanding written and oral communication skills
  • Expertise in keeping projects on track, within budget, and scope
  • Proactive self-starter with a drive to achieve results
  • Advanced proficiency in Microsoft Word, Excel, Tableau, and PowerPoint
Essential Duties:
  • Lead the development and execution of the integrated marketing plan for FLOR, collaborating closely with cross-functional teams and external agencies.
  • Develop value propositions, messaging and positioning that differentiate our brand in the marketplace
  • Responsible for the activation of the Commercialization Plan for product launches and key initiatives, ensuring successful implementation in alignment with global marketing strategies.
  • Collaborate with internal teams and external agency partners to ensure consistency in brand messaging and design across all channels
  • Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and partner with them to ensure activities generate strategic concepts for effective execution of marketing programs and objectives
  • Analyze data and market insights to shape strategic brand, product, and business growth initiatives.
  • Ensure the timely delivery of key project milestones and content that align with the marketing plan.
  • Responsible for price management, margin analytics, and SKU optimization of FLOR product portfolio
  • Measure and report performance of brand marketing campaigns, and assess ROI and KPIs
  • Continuously conduct competitive reviews and analysis in partnership with regional teams, providing insights to maintain a competitive advantage.
  • Manage marketing budgets, contracts, and purchase orders as needed.
  • Develop and implement 18-month product development calendar and catalog schedule for the FLOR brand
  • Responsible for the product naming, trademark management, approvals, and other legal matters to safeguard and enhance the brand's integrity.
  • Oversee the daily workflow and development of the Associate Brand Manager.
Work Environment & Travel Requirements:
  • Primarily based in an open office environment with moderate exposure to manufacturing areas.
  • Location: Atlanta, GA
  • Full-time position


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