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Search Marketing Manager

2 months ago

Phoenix, United States Creative Circle Full time

Our client in Gilbert is looking for a Paid Search Manager to join their team full-time

This will be 5 days per week onsite. Agency experience required to be considered.

What you will be doing as the Paid Search Manager:

- Strategy Development, Campaign Management, Ad Creative Development, Audience Targeting, Budget Management, Performance Analysis, A/B Testing

- Works within channel-specific campaign manager tools and platforms such as LinkedIn, Facebook Business Manager, Google, Bing, GDN, LinkedIn and other digital campaign management tools.

- Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly.

- Drive and achieve client KPIs.

- Capture campaign results and produce reports.

- Attend meetings with the team, clients and agency as assigned.

- Present data, analytics, and conclusions to clients as needed.

- Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients.

- Set up campaigns for appropriate ad and conversion tracking in paid search and social platforms, CRM and analytics tools.

What you need to know as the Paid Search Manager:

- Bachelors degree in marketing, Advertising, Communications, or related field.

- Proven experience managing paid social media and search campaigns for B2B clients, preferably within a digital marketing agency environment.

- In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, Bing, GDN.

- Strong analytical skills and proficiency in interpreting campaign data to derive actionable insights and optimize performance.

- Excellent communication and presentation skills with the ability to articulate complex ideas and strategies to clients and internal stakeholders.

- Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads is a plus.

- Knowledge of GA4 is a plus.

- Workamajig experience a plus.

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