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Senior Marketing Specialist
4 months ago
Senior Marketing Specialist at AdventHealth Florida
All the benefits and perks you need for you and your family:
Paid Parental Leave
Pet Insurance
Benefits from Day One
Student Loan Repayment Program & Debt-free Education
Our Promise To You
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Location: AdventHealth Orlando - 601 East Rollins Street, Orlando, FL 32801
Schedule: Full time
The Role You’ll Contribute
Working with the Marketing Manager and/or Marketing Strategist, the Senior Marketing Specialist executes marketing initiatives for key service lines and the markets we serve. He/She applies knowledge of market research and analytics to contribute to the development of marketing plans which competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and brand awareness. The ideal candidate will have a demonstrated enthusiasm for implementing marketing programs and day-to-day functions, demonstrating independent judgment and creativity. This person will build strong relationships with stakeholders to advance the service line’s and market strategy’s goals and vision. Additionally, he/she will be a hands-on, results-oriented marketer who is passionate about learning strategy and achieving executional success.
The Value You’ll Bring To The Team
Contributes to the development of annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Implements the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for the Central Florida Division.
Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events; collaborates with physician relations marketing team on physician to physician marketing strategies.
Serves as social media liaison, meeting quantifiable goals and objectives; helps oversee websites related to area of focus for timely and consistent updates; collaborates with Digital Strategy team implementing effective online strategies to drive volume and engagement.
Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
Maintains/tracks budget; tracks volume and additional data for ROI reporting to ensure business goals are met.
Qualifications
The Expertise And Experiences You'll Need To Succeed
EDUCATION, LICENSURE AND EXPERIENCE REQUIRED:
Bachelor’s degree in Marketing, Advertising, Communications or related field
Minimum of two (2) years of marketing, communications or related experience
Valid State of Florida Class E driver’s license and driving record in accordance with AdventHealth policy
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.
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