Marketing Automation Manager

3 weeks ago

Phoenix, United States CareerBuilder Full time

Overview

CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.
While you're busy impacting the healthcare industry, we'll take care of you with benefits that include: Medical/Dental/Vision, FSA, Dependent Care Spending Account, Life Insurance, Short and Long-term Disability, 401k match, Paid Time Off, Wellness Program, Tuition Reimbursement, Accidental Insurance, Critical Illness Insurance, Identity Theft Protection, Employee Assistance Program, and more
Responsibilities

This is a remote position
Job Summary and Purpose
The primary responsibility of this role is to drive and implement effective marketing automation strategies to enhance patient engagement , improve awareness and drive growth for healthcare services in support of the CommonSpirit divisions and the physician enterprise. This role has a range of strategic, technical, creative and analytical responsibilities designed to ensure effective customer engagement, and works in collaboration with cross-functional teams to develop automated engagement strategies aligned with business goals and customer needs.
Develop, build and execute scalable marketing automation campaigns to nurture leads, improve patient retention and enhance overall consumer/patient experience for various stages of the consumer journey.
Design, execute and optimize customer journeys and marketing campaigns using consumer journey optimization platforms and partner with the greater marketing team to influence integrated marketing automation efforts across channels (website, social media, paid advertising, etc.).
Collaborate with cross-functional teams to create targeted, personalized content and messages for various patient segments.
Configure, manage and optimize marketing automation platforms to ensure smooth campaign execution and accurate tracking of performance metrics.
Analyze and interpret campaign data to measure effectiveness and make data-driven recommendations for continuous improvement.
Implement lead nurturing campaigns and lead scoring initiatives to guide prospects through the sales funnel and increase conversion rates.
Monitor and maintain data quality within marketing automation systems, ensuring accurate segmentation and reporting.
Stay current with industry trends, best practices and compliance standards/regulations (eg: GDPR, CAN-SPAM, HIPAA, ADA, TCPA) for marketing automation and overall email channel delivery.
Provide training and support to internal stakeholders to ensure ethical, legal and transparent marketing practices utilizing marketing automation tools and techniques and is the primary contact for automation tools. Maintains and oversees users and admins.
Serve as the subject matter expert and day-to-day owner of the marketing automation platform; monitor, track, analyze and report on division performance in partnership with division teams.
Qualifications

Required Education and Experience:
Bachelor's degree in marketing or a related field. Combination of education/experience may be considered in lieu of the degree.
Minimum of five (5) years of experience in marketing.
Minimum of two (2) years of experience leading, developing and delivering marketing programs.
Certification in Adobe Marketo strongly preferred
Experience in optimizing creative and content
Working knowledge of DMP/CDP/CRM, andAdobe Journey Optimizer
Understanding of how to measure MROI
Proven track record of inheriting and improving existing processes and implementing models of work.
Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and measurements

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