Customer Lifecycle Marketing Manager

3 weeks ago

Phoenix, United States Sectigo Full time

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.


What We Are Looking For:

The Customer Lifecycle Marketing Manager will be responsible for leading Sectigo’s enterprise account-based marketing (ABM) efforts and drive upsell and cross-sell opportunities within our enterprise customer base. In this role, you will be responsible for developing and executing targeted marketing campaigns and initiatives to maximize revenue growth and customer lifetime value (CLV) across key accounts. The ideal candidate has a deep understanding of ABM principles, B2B SaaS marketing, and a proven track record of driving successful upsell and cross-sell programs.


What You’ll Be Doing:

  • Develop and execute comprehensive account-based marketing (ABM) strategies to identify and engage high-value accounts, increase wallet share, and drive upsell and cross-sell opportunities.
  • Collaborate with Field Marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions.
  • Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts.
  • Collaborate closely with sales and product teams to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives.
  • Leverage customer data, insights, predictive analytics and generative AI to deliver hyper-targeted messaging, content, and campaigns.
  • Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts.
  • Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell/cross-sell conversion rates, and revenue impact, to measure the effectiveness of ABM initiatives and optimize strategies.
  • Drive in console product messages, including product notifications, promos, upsell / cross-sell messages, events and company news.
  • Drive customer advocacy initiatives including online reviews, testimonials, case studies, customer events and speaking opportunities.
  • Stay informed about industry trends, best practices, and emerging technologies to continuously innovate and improve marketing initiatives.
  • Other duties as assigned and related to the nature of this role and company initiatives.


Requirements:

Education

  • Bachelor’s or college degree in marketing, or a related field is preferred.

Experience

  • 5+ years of experience in a demand generation role.
  • Current/prior SaaS / security software industry experience essential.


Talents and Desired Qualifications:

  • ROI/revenue-driven mindset.
  • Salesforce/HubSpot experience essential. SalesLoft experience highly desirable.
  • Strong strategic thinking and problem-solving skills.
  • Exceptional copywriting skills.
  • Creative thinking, adaptability, and passion for innovation
  • Effective communication and presentation skills.
  • Hard-working and resilient personality.

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